1 min read

Norton Gears-Up For Value Business

Opening a new front besides its retail push, Norton from Symantec is focusing on value business. The company has identified verticals like education and government as well as SOHO and micro businesses as targets.

 “Our focus so far has been primarily on retail and value business is still in its preliminary stage. However, 2013 will be the year for our intensive value focus,” asserted Ritesh Chopra, Country Sales Manager, Consumer Products & Solutions, Symantec.

For its value business, Norton will focus on companies with 1-15 nodes. The value business will target customers for standalone products without network management console requirement, explained Chopra. “Hence, it will not conflict with the Symantec portfolio.”
Norton in October introduced Internet Security System Builder pack with 5 keys that can be utilized by VARs. “It is exclusively configured for VARs and system builders at a very optimal price. Moreover, its 5 patented layers of protection detect and eliminate threats more quickly and accurately than other technologies,” he added.
Further, it recently launched Norton 360 Multi-Device which is an OS and form-factor independent security suite and can be installed on 5 devices including tablets and smart phones.
The company will introduce more such products for VARs. Added Chopra, “Value partners can leverage on our OS independent security suites which makes Windows 8 up to 50 percent faster and 20 percent safer, according to the recent Real World and Remediation report from AV-Test.”
In addition, it will introduce the revised Norton Champ partner program in January 2013 with bifurcated focus on volume-based and the value-based channel. “We are finalizing the details and are in the stage of understanding the requirements of VARs and education focused partners. The revised program will also reflect our GTM for value business,” he explained.
Norton is currently focusing on top-40 cities for its value business and will leverage on its ongoing 40-cities road-show to target VARs and SIs as well.
The company currently has about 100 VARs and SIs plus 8-10 partners focused on education. “We will add more such partners but have not set any target on the numbers. Value business is all about sanctity and reach to target audience; we do not want to over-populate the value business,” he concluded.

Tags:

You might be interested in

itvoice

9 Comments

  2. Thanks for some other informative web site. Where else may I get that type of info written in such an ideal way? I have a mission that I’m just now working on, and I have been on the glance out for such information.

  5. Tremendous issues here. I’m very satisfied to see your article. Thanks so much and I am taking a look forward to touch you. Will you kindly drop me a e-mail?

  6. Just wish to say your article is as astounding. The clearness in your publish is simply excellent and that i can assume you’re knowledgeable on this subject. Well together with your permission let me to grasp your feed to keep updated with imminent post. Thank you a million and please continue the gratifying work.

  8. Hi there, just changed into alert to your weblog thru Google, and located that it is truly informative. I’m going to be careful for brussels. I will appreciate if you happen to continue this in future. Many other folks will likely be benefited out of your writing. Cheers!

Comments are closed.