Ahead of the upcoming summer season, when people tend to buy household electronics, Snapdeal.com, India’s largest online marketplace has launched a new campaign focusing on the Summer Electronics Sale on the site.
The Summer Electronics Sale on Snapdeal.com has been designed to offer customers exciting offers on a wide range of appliances and electronics including refrigerators, air conditioners, video game consoles, televisions, washing machines etc.
The new TVC showcases the above. Set in a humorous context, the commercial captures the angst of a housemaid on how the family she works for has got into the habit of saving while shopping for electronic products on Snapdeal.com.
Sandeep Komaravelly, VP – Marketing, Snapdeal.com commented on their latest campaign saying, “With our previous ad campaigns, we have established the USP of Snapdeal.com as a destination for Savings for our consumers. The current ad campaign focuses on the Summer Electronics Sale on Snapdeal which has been designed to offer a wide range of electronics to customers who are looking to buy them ahead of the upcoming summer season at lucrative price points.”
Sachin Das Burma, Group Creative Director, Draft FCB Ulka “This is the second commercial in the series, and we have tried to extend our savings platform, showcase our range of appliances, and extend the maid character as part of storytelling. We are trying to establish a certain kind of tone for the brand, which I am sure comes across quite nicely. Though we have showcased our range, there’s a simple human observation that this story manages to deliver beautifully. I am sure it will resonate with our target audience, and help us create a distinct brand identity, in the current clutter of advertising for online shopping brands.”
