Global Mobile Payment Solutions provider, Omlis today announced their presence in the Latin American mobile payments arena with a key strategic partnership with ISN, a highly successful market leading specialized supplier of technology solutions based in Chile.
This partnership celebrates a landmark occasion for both technology businesses and commercial opportunities between an innovative technology leader and a Chilean Payment Solutions expert. Together Omlis and ISN present technology solutions that are highly differentiated and architecturally aligned to deliver powerful, smart, highly efficient and scalable security solutions to all mobile commerce payment transactions in Chile’s emerging mobile payments market.
Markus Milsted, CEO of Omlis, said, “We are excited to partner with ISN who are well known in Chile as a truly visionary organization. ISN have a great reputation, Omlis brings powerful technology and together in Chile we have immense potential with this strategic partnership which allows us both to deliver great mobile payment solutions in Chile and the broader Latin Americas.”
Research published by GSMA 2014, identified Chile as a fast grower market in Latin America. With a population of 17.7 million and 27.1 million mobile connections, 39% of which are smartphones, Chile currently enjoys a SIM penetration of 153% of which 72% are prepaid. IE Market Research Corp forecasts the Gross transaction value of mobile payments in Chile to rise to $2.7 billion by 2016.
“We are very enthusiastic about this partnership with Omlis which will bring very powerful, fully secure and highly scalable technology to Chile. The mobile phone saturation in Chile is still rising at over 100% and as mobile transactions continue to grow in line with this, the opportunity for potential fraud risks will increase also but this partnership between ISN and Omlis will ensure that Chilean businesses and consumers experience full and uncompromised mobile transaction security. Our goal is to ensure Chilean consumers have complete confidence in their network while engaged in mobile transactions and this partnership with Omlis provides completely secure security technology which will be of great benefit to the marketplace” Ruben Nanjari, General Manager of ISN also added “With Omlis, Chile is now positioned as a channel for the deployment of Omlis technologies across LATAM countries in the near future.”
As the sales of smartphones soar in Chile, driven by the popularity of increased smartphone functionality and improved 3G coverage, the partnership between both companies presents Omlis and ISN with an immense opportunity to create a compelling proposition that has already had early engagement with companies involved in Chile’s payments eco system.
This partnership creates a strong market position for both businesses in Chile and in the wider Latin American market space. The combination of powerful, innovative secure payments encryption technology provided by Omlis and ISN’s impeccable industry reputation and client list, including some of Chile’s largest banks and retailers, allows ISN to leverage Omlis to deliver market leading secure capability across Chile and Latin America.
John Stuart, Chief Commercial Officer at Omlis added “We look to ISN to leverage our compelling solutions, and share the vision and ethics that drive ISN towards their world class business achievements. We see immense potential in Chile and the other markets ISN serve, and are dedicated to building an enduring and highly successful partnership with ISN.”
Latin America, and specifically Chile, is a prime market for Omlis to further establish its position as one of the leading providers of innovative and elegant mobile security technology to key emerging markets where the mass adoption of mobile payments is a key consumer behaviour. ISN’s strategic decision to partner with Omlis displays their determination to lead and serve their market space delivering technology that provides a marketing leading edge.
The ISN and Omlis partnership signals the beginning of a new era for the Latin American, and more directly, the Chilean mobile payment market space. This partnership has the making of a winning combination necessary to see Chile maximize it’s potential and become Latin America’s leading mobile payments market.
Source : EFY Times
