OnePlus Tries Pizza Delivery Model For Smartphone

HIGHLIGHTS
• OnePlus is running a new promotion in Bengaluru through which it will deliver OnePlus One handset to customers in 60 minutes
• The users will get the phone free of charge if there’s a delay in the delivery time
• OnePlus has been running some other promotions for its OnePlus 2 smartphone

OnePlus is running a new promotion in Bengaluru through which it will deliver OnePlus One handset to customers in 60 minutes.

Interestingly, similar to the pizza delivery model of leading chains such as Domino’s, the users will get the phone free of charge if there’s a delay in the delivery time. As per the company, the promotion will run for three days – October 8, 9 and 10.

For the promotion, OnePlus has tied up with Blowhorn, a Bengaluru based marketplace that focusses on intra-city logistics marketplace startup, to make the 60 minutes delivery commitment possible. The countdown to the 60 minutes delivery will begin once the order is accepted by Blowhorn.

In order to avail the offer, consumers will be required to download the Blowhorn mobile application from Google Play Store, place an order through the app and on acceptance, a OnePlus One handset will be delivered at their doorstep within 60 minutes. The company adds that the project is being rolled out in Bengaluru as a pilot, and will soon be taken to other cities.

Mithun Srivatsa from Blowhorn said, “We are super excited about partnering with a premium phone brand such as OnePlus. The novelty of this promotion is that we being their delivery partner, have zero margin for delays or errors in delivery of the OnePlus One handsets.”

OnePlus has been running some other promotions for its OnePlus 2 smartphone as well. It had partnered Ola to allow potential users to experience the phone while taking a cab ride, free of charge. It had also partnered AirAsia to offer free invites for OnePlus 2 to flyers.