Oppo, the Chinese handset maker, considers the country as a key strategic market for the company and is collaborating with Flipkart and Amazon for selling its products online.
“In our global expansion, India is no doubt one of the key strategic markets. Right now, we are retailing in over 20 major cities and regions, mainly through multi-brand chains,” Oppo India CEO Tom Lu told reporters during the launch of two smartphones, Oppo N3 and Oppo R5, by the company in Singapore.
Oppo N3, with automated swivel camera, is priced at US $649, while Oppo R5, which the company claims is the world’s slimmest smartphone (measuring 4.85 mm in width), costs US $499.
The new launches will be available in the country around December.
When asked how much the new phones will cost in the domestic market, Lu said the company will decide on prices based on cost. However, the Oppo India CEO added that the company had no intention of competing on price.
“Our Opportunity is to continue delivering incredible quality with products covering a range of prices,” Lu said.
Oppo is planning to build its own showrooms and exclusive stores shortly. The smartphone maker aims to have over 4,000 retail points in one year.
“We are targeting 200 service centers in the next one year and over 4,000 sales points,” the CEO said.
Stating that all its phones are doing well in the country, the executive said that the company will invest heavily in the country.
When asked whether the company would launch products specifically for the domestic market, Lu said, “May be in the future. We are working towards it.”
So far, Oppo has launched 10 smartphones in the country.
With the domestic smartphones market growing at a good pace, the Oppo CEO said that the company’s aim was to ensure that it had a diversified product portfolio to meet changing needs.
(PTI)
