Panasonic Announces Its New AD Campaign

Panasonic India launched its new AD campaign communicating how a Panasonic Life Conditioner gives one ‘Healthier, Smarter & Faster’ air. Themed – ‘A Better Life, A Better World’, the campaign resonates the company’s commitment to improve the quality and the standard of living, creating a better world for the entire community to live in.

The new range of air conditioners – Life Conditioner enhances the consumer experience by providing them with prerequisites cooling features and empowers them with the latest Japanese technology. Life Conditioner is the amalgamation of the healthier, smarter and faster technology. The range offers 99% purer air, 65% energy saving and 35% faster cooling. Panasonic Life Conditioners are equipped with Nanoe-G & PM 2.5 Air Purification which eliminates airborne particles and serves purer air in your home. Econavi Inverter technology monitors the operations of the product as per requirement and iAUTO X delivers faster cooling.

The advertising campaign features Panasonic’s brand ambassador – Katrina Kaif who has a strong youth appeal which connects with the brand’s techno-savvy consumers looking for products with global standards.

The campaign gives an insight into the life of consumers across Indian geographies taking a closer look at the need for cool and pure air that can help them have a healthier lifestyle. With this campaign, Panasonic aims to establish a strong connect with its audiences by showcasing the smart innovations which make for ‘A Better Life, A Better World’.

Announcing the new campaign, Mr. Sarthak Seth, Head -Brand & Marketing Communications, Panasonic India, said, “We are truly excited to launch our new AC campaign as it is in line with our commitment towards creating ‘A Better life, A Better World’. Panasonic has always ensured on pursuing a better life for each individual customer with its products across spaces and fields, such as the home, the community and in business. The new TVC brings alive the essence of pure air and highlights the ‘Healthier, Smarter & Faster’ technology of Panasonic Life Conditioners.”

Mr. Sartaj (Saints & Warriors) said, “The story attempts to give an insight of consumers across Indian geographies seeking technology which satisfies their need for a faster, healthier and smarter technology in Air Conditioners. Actress Katrina Kaif brings credibility and freshness to the otherwise serious technology product offering. The story telling ensures that the characters are a reflection of the Indian consumers’ mindset.