Committed to provide enhanced user experience to its smartphone customers,Panasonic, the world’s leading electronics manufacturer, today announced its collaboration with WeChat, the world’s leading mobile social application, for its upcoming smartphone products. As a result of this initiative, all the upcoming Panasonic smartphones will have the WeChat application preloaded.
Panasonic has also opened an “Official Account” on WeChat called “Panasonic Smart”. “Official Accounts” is a special feature of WeChat, that can be utilized by companies and merchants alike to build interactivity with their fans in a new and innovative way – through which Panasonic Smartphone users can stay connected on WeChat and stay tuned to latest Panasonic updates. Consumers can share their views & queries related to their Panasonic smartphones through text, voice or video messages; consequently enhancing the overall customer experience.
WeChat is a leading global mobile social communication application with 70 million international registered user accounts. With a bundle of innovative features like ‘Voice Messaging’, WeChat is re-defining the way people communicate with each other. WeChat is the first application in communication space which enables users to send voice messages at the touch of a button. ‘Moments’ is another key differentiating feature of WeChat where users can post image or text and share with their selected friends in a secure way.
Talking about the association Mr. Manish Sharma – Managing Director, Panasonic India said, “Indian mobile phone market and we are committed to continually enhance the user experience on all Panasonic phones. Social networking and messaging apps, which continue to grow in popularity, are the best ways to provide our customers with an enhanced user experience. We are excited about our collaboration with WeChat and look forward to working closely with WeChat to bring even more innovative features to our customers across all our phones.
Mr. Dennis Hau- Head of International Product Center at Tencent, the company behind the WeChat app said “We are glad to partner with Panasonic India especially because of the great legacy that Panasonic has. At WeChat, it has always been our endeavor to bring our innovative features such as WeChat Official Accounts to connect users closer to what they are interested in. With the new initiative with Panasonic, WeChat is being brought closer to one of the leading brands globally. We believe that joining hands with Panasonic will further boost the strong consumer connect that users can enjoy in India.
