Brings an incredible opportunity to fulfil dreams of travelling the world
Panasonic India Pvt Ltd, a consumer centric brand and leader in innovation recently launched its digital campaign #LiveYourDreams campaign. The campaign’s theme revolves around realizing one’s dreams and provides an opportunity to fulfil it by traveling the world. #LiveYourDreams is a contest which gives a chance to six winners to go for an all-expense paid trip to their dream destination. The winners will receive a gratification of 3 night 4 days all expenses paid trip with a budget limit of one lakh along with Panasonic smartphone to capture their experience.
#LiveYourDreamscampaign urges people to get off their desks and motivates them to work hard to accomplish their dreams and live. The song along with the video justifies the motive of inspiring people.The contest is conducted in two phases, to participate in #LiveYourDreams Contest, participants need to register onwww.liveyourdreams.clubwhich will be open till 5th January 2017. Participants can log in with their Facebook ID and strive to be in the top position of the leaderboard by earning points through activities on social media. The social media activities include sharing, inviting friends, tweeting, and voting which get active every 6 hours.
As a part of phase two the 25 selected participants get an individual Facebook Event Page and become joint hosts along with Panasonic Smart Phones.Participants need to upload a minimum of 2 posts (Textual, Photos or Videos) a day and get maximum engagement on their posts.The final 6 winners are chosen on the basis of quality of content shared and the engagement on each event.
Talking about the campaign Mr. Pankaj Rana, Business Head – Mobility Division, Panasonic India, said, “While we work hard in our lives, we miss out on small bits of happiness. The campaign #LiveTourDreamswill help the youthto unleash themselves from mundane work life and live their travel dreams with a lifetime experience of their dream destination. This campaign is specifically targeted towards the millennials. andends on 12th January.It has alreadystarted getting some good responses from the youth.”
The campaign film ‘KaagazKeParindey’ has lyrics and visuals which can touch the heart of every millennial who dreams of traveling the world but isn’t able to because of the constraints of the corporate work life. The song sung by Siddharth Mahadevan inspires to spread wings and live your dreams.
The campaign has been conceptualized by Sociowash, a young marketing agency based in New Delhi and directed by Mr.Tejender Sharma of Gibbous Films.
“I have seen that almost everyone has a dream but they don’t persue it. This is a tale on those few who never give up. I believe this will inspire others to do the same.” Said, Mr. Tejander Sharma
Mr RaghavBagai, Sociwash said, “Working with Panasonic was the most exciting and learning experience for us. The brand has a lot to offer. We are confident that the campaign will rouse enthusiasm among theyouth.”
Link to the TVC: https://www.youtube.com/watch?v=mrR4zWh5TC0
Campaign Summary
Campaign elements: Travel, Dreams, Passion
Marketing Manager – Digital (Brand): Amlan Pati
Creative Agency:Sociowash
Creative team: Rohit, Tejender, RaghavBagai, Pranav Agarwal, Amit Dhawan, Riddhima Arora, Saurabh Patnaik, Ritu Prakash, Saurabh Jain
Account Management: Amit Dhawan
Films Chief:RaghavBagai
Director (of the film): Tejinder
Producer: Rohit
Production House: Gibbous Films
Post production studio: Swastika Films
Music credits: Saurabh Vaibhav & Siddharth Mahadevan
Editor: Rajneesh Singh
TVC details
Working title of film: KaagazKeParindey Ft. Siddharth Mahadevan | Live Your Dreams
Duration: 1:45
Exposure(mediums used): Digital Platforms, including Social Media, YouTube, Google Display Network
