Team IT-Voice recently had an opportunity to interact with Mr.Pramod Sharda, CEO – IceWarp India & Middle East. IceWarp, being a global leader in developing email communication and collaboration solutions offers its users easy-to-use, secured, and cost-effective solution. T
Prateek: How has been the journey of IceWarp in India in 5 years?
Pramod Sharda: Over the last 6 years in India, IceWarp has seen unprecedented growth in the Indian market. Although being a Global Brand with a presence across 50+ countries, we initially had few challenges to overcome in the Indian market. But, today we are proud to state that we have successfully been provisioning our services to 1200+ customers across the country and growing every year in double digits. We have been getting immense support and love from the country and they have accepted our product as the best and only alternative to MS Exchange, MO365 &GSuite. Also, would like to mention that we have been bestowed with awards and accolades too.
Prateek: Are there any advanced products or services lined up for the launch?
Pramod Sharda: IceWarp is constantly developing newer features for our customers and prospects. All this is taken as feedback from our customers and developed at our end.
The first two Gens of Deep Castle established the era of team collaboration and remote work. The upcoming Gens carry reinvented interfaces, tuned-up features, and stronger security. New Dashboard and WebClient will make your office work more enjoyable. Your working routine will improve thanks to the mobile conferencing app so that you can handle your tasks literally from anywhere. Video emails are the cherry on top of efficiency as we believe one video is worth a thousand emails.
Prateek: How have the pandemic created opportunities for organizations and startups?
Pramod Sharda: Due to lockdown, we have witnessed an undoubted increase in demand for our solution tools. Though everyone was not prepared with technology solutions when the lockdown was announced earlier, and this brought unprecedented challenges initially. Most of the organizations were concerned about the teams working and how to be on the same page.
The pandemic has triggered to upgrade remote working culture and many businesses have revised their IT strategies and growing need for employees to communicate without interruption to boost the demand for team collaboration solutions to efficiently carry out team meetings and conferences.
Furthermore, we at IceWarp have witnessed a growth of collaboration solutions by 60% among its new as well and existing customers. Our company has witnessed 2-way growth – one, where existing customers who were using plain vanilla email adopted Collaborative Platform. Second, new customers looked for a cost-effective alternative to solution providers like GSuite, MO365 and chose IceWarpas their preferred Solution provider for Business Mailing and Collaboration.
Prateek: As a cost-effective alternative to MS Exchange, Office 365, and GSuite, how IceWrap could be instrumental in establishing a secure and connected interface?
Pramod Sharda: We bring in the best of features as what our competitors are offering and with the unique offering of “Pay for what you use” we are able to help our customers save huge on their TCO. And that’s one of the reasons today we are looked at as the “Only alternative to MS Exchange, O365 & G suite. We, at IceWarp, have been empowering large organizations across various industries like Pharma&Healthcare, BFSI, BPO’s, Manufacturing, Retail, and many more, with our all-in-one E-mail and Collaboration Suite to achieve optimum teamwork without any security breach or hurdle. Our Customers are leveraging our services like Business email, TeamChat for project teamwork, real-time office document collaboration, online meetings, and many more such features which are currently in demand to support remote working.
But, I would like to mention that security threat, safety, and security of data have been the major concern during the Covid-19 crisis, hence, it is certainly the utmost important feature which an organization is looking forward to, and at IceWarp, we ensure the organization’s email security is taken care of the best of solution available in the industry – powered by CISCO Ironport we offer ATP solution to our customers as an additional layer of security.
Our platform provides end-to-end encryption and password protection to the organizations, enabling the team to join conference calls and meetings with the secured interface. Also, our Password protection feature makes all the company calls private, protecting the conversation from unwelcomed attendees.
Prateek: Should the Video and Team collaboration tools be on the priority list of organizations?
Pramod Sharda: What we have witnessed in the last 2 years is the rising demand for remote culture and organizations seeking measures to protect their internal data. There is a number of service providers who are working around the clock to protect the organization’s confidentiality. Hybrid working has become the new normal in the current scenario, and we expect this to be continued in the near future too, even post the pandemic.
Video and Team collaboration tools have helped many companies to operate in a secured and connected manner during the lockdown, helping industries to upscale businesses with the best features and uniqueness.
Apart from that, these tools offer uniqueness which fits the market requirement well in terms of huge TCO savings along with the best of features in the Business Email and Collaboration market.
For any such interaction opportunities, you may write to us at [email protected].
