Quote by Mr. Rajdip Gupta, MD & Group CEO, Route Mobile limited on RCS in India

Attributable to Mr. Rajdip Gupta, MD and Group CEO, Route Mobile Limited
“The industry has been constantly working for over a decade on RCS protocol. Google has finally come out and decided to give the Rich communication experience to over a billion Android users by rolling out its RCS protocol that will let users experience features like group chat functionality, high-res attachments, typing indicators etc for P2P (person-to-person) communications. Features like carousels, suggested replies, rich cards and more such A2P (App to person) features for enterprises/brands are enabled on the beta version of Android messages as well.
Currently, in order to experience RCS, android users have to update their Android Messaging Client which is nothing but the messages app to the BETA version from the play store.
However, in a few months, even the OEMs can be seen going all out with this feature by directly updating the messaging client app on the user’s phone. This is to ensure that android users can experience a richer B2B and B2C interaction. In the future, it will be an operator driven service”.