Reichle & De-Massari AG (R&M), based in Wetzikon, Switzerland is an independent Swiss family business specializing in information and 
communications technology. The company concentrates on the development and manufacturing of cabling technology for communications networks. The company is fully owned by the Reichle family and has more than 800 employees worldwide.
R&M was founded by Hans Reichle and Renato De-Massari in 1965 as a two-man business.
Originally R&M was set up to develop this product and market it throughout Switzerland. The company then broadened its range of products and services to cabling technology for data and voice networks as a whole, based on copper and optical fiber cabling (glass and polymer fibers). One of the firm’s core products is its Cat.
6 module for Ethernet networks, which is widely used in networks all over the world. The product’s success was founded on, among other things, its sales partnership with IBM, which lasted many years (1993–1999). Although R&M is a joint-stock company, it is not quoted on the Stock Exchange.
R&M designs products for private networks, data centers and public network carriers using network cabling technology. Their portfolio for public network carriers includes FTTx solutions for central office, outside plant and on-site applications. They also offers fiber-to-the-home (FTTH) products. The firm is a gold sponsor of the Fiber-to-the-Home-Council Europe, an organization promoting the installation of ultra-fast fiber-optic networks linking companies and private households. With direct presence in over 36 countries around the world and with more than 50 years of experience, R&M has earned the reputation of a quality leader that always offers added value, comprehensive warranty and excellent support, Swiss cabling specialist R&M, a leading supplier of passive cabling solutions for communication networks.
R&M is the only independent Swiss family company in the market, which offers more than 5,000+ passive products in their portfolio including Copper Systems like (UTP/STP) (Cat.3, Cat.5, Cat.5e, Cat.6, Cat.6a, Cat.7, Cat.7a,Cat.8.2, Patch Panels, Lockable Patch cords, Connection Modules) Fiber Optic Systems (OS1, OS2, OM3
and OM4). Intelligent solutions for DATA centers, 19” Cabinet Systems (42U Racks) and a wide range of Voice solutions like (Multi pair Cat.3 Cables, Connection Modules, Protection Components, Indoor & Outdoor Distributors) We are also equipped with a wide range of IP rated products from IP 44 to IP 67 in Copper & Fiber
Products.”
From the start of its India operations in 2006 it has inched its way into the top three in cabling market. So far, R&M is present in all Tier I cities across India. R&M also has a demo and training centre in Bangalore for its partners and end users.
Swiss cabling company R&M has expanded its reach with the appointment of new regional distributor for Rajasthan. It also predicts a successful and a definite growth of the cabling market in 2016-17 With the appointments, We assure our customers to avail better and faster services in the state.
In a release, the company said with this appointment its plans to reach out on tier-III cities in this State. Speaking on its expansion plans, Mr.PANKAJ BHARDWAJ, NORTH REGIONAL HEAD said,
“Our main focus lies on the quality of the product and the service which we offer. We have immense confidence in our regional distributor; they will certainly facilitate R&M’s growth and will help us in reaching the tier-3 cities of their respective state. Our regional distributors will also have the same approach in representing R&M, which will surely help them to build long-term relationships with customers
After a comprehensive review, R&M has appointed Sunrise Computers as the regional distributor for the entire Rajasthan region. Sunrise Computer is owned and managed by Mr. Anil Jain and Sambhav bothra is located at Jaipur. Sunrise Computers, a prominent company is based in Jaipur since 2001 Anil Jain, partner of Sunrise Computer, and his dedicated team will oversee the entire operations in the state.
“We are very happy to be a partner with one of the finest brands in the cabling industry worldwide, R&M. Our reach and understanding of Rajasthan will surely help to drive awareness as well as sales of R&M’s products and solutions. We will give our best to increase the visibility of R&M in our region, With the Swiss technology like R&M’s coming into our portfolio, our offerings have now got a quality touch. We look forward for a continuous support from R&M and we expect promising business for R&M’s cabling products in our region,”” said Mr. Anil Jain
