Radiant’s prime focus is business expansion and meet customer demand – Mr. Nishant Gupta, Director at Radiant Info Solutions

in an exclusive interview with ITVoice, Mr. Nishant Gupta, Director at Radiant Info Solutions, reveals his strategies forbusiness in India.

Mr. Nishant Gupta, Director at Radiant Info Solutions

Vikas Gupta :-  How is Radiant looking at its Indian operations? What are the top most priorities here?

Mr. Nishant Gupta :- Radiant’s present focus of business in India is to address all the verticals like Government, Large and SME customers through the focused channel partners. We are looking to increase the business exponentially for OEMS we are associated with. As a value added distributors, our main focus is to increase the demand of new product lines by providing desired quality and quantity in affordable price that reach out to all the verticals of Networking Communication.

Our priorities is to give pace to our already fast moving products and at the same time show unmatched supply chain management to our complete networking product range. So, by the next year market would see Radiant at a very different platform all together.

Vikas Gupta :-  As part of Radiant capacity expansion plans, what will be the strategy over the next few years?

Mr. Nishant Gupta :- With our recent expansion of product and service offerings, we are now cover almost the entire portfolio of Networking products. So channel expansion is playing a major role in our growth ambitions. We at Radiant planning to add more partners across India in next few months, with an objective to work closely on multiple products and technology sectors like Networking Communication, Security, Wireless, Power, Server/Storage and probably Managed Services in future.

India is one of the emerging markets with huge market potential and as in the channel business we are looking forward to invest / expand with more OEMs to contribute in the growth journey of this nation.

Vikas Gupta :-  Currently, which product segments of Radiant are doing well in the market and which you are focusing for the current quarter?

Mr. Nishant Gupta :-  Radiant is associated with Molex and Rittal for many years and already set benchmarks in Structured Cabling and Racks segment and now aggressively moving forward in Power Solution and Wireless segment in association with CyberPower and IP-COM  respectively.

Vikas Gupta :-  Take us through Radiant’s growth journey over the last year.

Mr. Nishant Gupta :-  For the past years our growth strategy revolves around our strengths which is unmatched supply chain management, innovation, quality, easy to use, competitive priced products and partner profitability. As a channel partner we believe in product selling based on the current market demand and requirements of the end user and vendors with a vision of Global company with a Local mindset. IT & Networking industry in India is clocking a steady growth and consumer’s are willing to experience new technologies and upgrades so keeping all the parameters in view, we are offering range of networking products to address the local market demand.

Vikas Gupta :-  How are you aligning your channel roadmap to target new customer segment?

Mr. Nishant Gupta :-  Radiant’s market strategy is to go deep and widen the business to cover the pan India business through our strong distribution links and channel networks. We are in the process of expanding our internal team and focus on alternate channel expansion through online media and corporate tie-up for bundle promotions. We are aggressively focusing on service improvement to maintain a long term relation with existing OEMs and channel partners at continuously lure new customer segment.

Vikas Gupta :-  What is the prime focus of Radiant today? What are some of the top priorities for the Company?

Mr. Nishant  Gupta :-  Radiant’s prime focus is business expansion and meet customer demand. In this area Radiant plans to implement the Push and Pull strategy to create the perfect balance for business expansion. As part of the Pull strategy we have already starting our marketing campaign through print media ( Pan India and regional channel magazines /newspaper ) and aggressive offline marketing. Radiant also focusing on online and other promotional activities to create brand awareness and visibility. We are planning to expand our marketing and sales team in order to support and expand India business.

Vikas Gupta :-  What is your outlook for the overall IT market? What are you channel plans for 2016?

Mr. Nishant  Gupta :-  Today’s IT industry is dynamic and unpredictable but at the same time very glamorous to attract many players to enter in this market but very few get the success as in most of the cases basis crux to maintain the pace with growing competition is lacking. So to remain in the market one needs to continuously focus to ensure a robust supply chain management that is viable and meets customer’s demands.

Our channel plans is to tie up with more OEMs and maintain effective supply chain management. We will follow through on all ethical business practices that help to foster an environment of reliability and support to maintain client satisfaction.