Here’s a big blow for the uninformed lot! Here’s some news for all those of you ignorant people who knew Google was very diligently scanning your emails looking for ad keywords all these years, and blamed it for not keeping you ‘informed’ about it. The global search engine giant has now updated its terms of service to clearly state what’s going on. Make sure you read it before going all gaga over the apparent breach of your online security.
The global search engine giant now explicitly warns that “automated systems analyse your content for the sake of ads, customisation and security.” According to Google, the move will bring even greater clarity to users as also save the company from frustrating lawsuits. It’s also based on the regular feedback it has been receiving over the last few months.
In view of Edward Snowden’s shocking revelations disclosing classified documents regarding global surveillance by the US National Security Agency, Google has made users’ privacy a tops in its global agenda. Google has taken a few crucial steps to make its popular Gmail service snoop-proof, much to the relief of countless users around the world.
To begin with, Gmail will now always use encrypted HTTPS connection, a step that will cease possible eavesdropping while using the service. No matter what device you’re on (PC, smartphone, tablet etc) or what network you’re using to access the internet (private or public), all data exchange between you and the Gmail servers will be cent per cent safe from prying eyes at all times. Secondly, Google will encrypt each and every message that you send/receive to ensure that your messages are safe while moving between you, the Gmail servers and between Google’s massive data centers. Thanks to this, government authorities (read, NSA) will not be able to spy on you via surveillance programmes like PRISM.
