Redington Limited, a Fortune India 500 company and leading integrated IT solutions provider, has launched a heartfelt Diwali campaign that underscores the enduring emotional value of printed memories, brought to life in photobooks.
The campaign video opens with a Diwali and farewell party where the lead character, surrounded by loved ones, prepares to leave. In the midst of the celebration, her close friend presents her with a personalized photobook, immortalizing their shared moments. This heartfelt gesture seamlessly taps into the nostalgia of treasured memories, urging viewers to make their happiest moments permanent this Diwali with #KhushiyonKiKitaab.
“The video’s release is perfectly timed for Diwali, a festival that celebrates reflection and togetherness,” said Mr. Puneet Chadha, CMO of Redington Ltd. “By highlighting the simplicity of creating personalized photobooks with HP Indigo’s advanced printing technology, this campaign encourages families to pause amidst the festive excitement and savor their most cherished moments.”
The campaign is tailored for Gen Z, a generation that values personalization, emotional connection, and authenticity. These digital natives, who frequently capture their lives online, are invited to take it a step further by transforming their digital snapshots into physical photobooks, creating a unique and lasting connection to their favorite memories.
Through this film, Redington reminds us of all that while digital images may fade away, printed memories endure, providing a timeless bond to the moments that matter most. With ‘Khushiyon Ki Kitaab,’ everyone can create and cherish their happiest moments, immortalizing them this Diwali.
The campaign highlights the advanced capabilities of HP Indigo’s printing technology. As a trusted technology distributor, Redington makes these innovative solutions accessible, empowering people to capture and cherish their precious memories. Through this campaign, we hope to inspire families to pause amidst the festive celebrations and reflect on the joy of preserving their happiest moments.
Click the link below to watch the entire video:
