Reliance To Launch 4G Smartphone At Rs.4000

HP announced three new enterprise class LaserJet printers that deliver increased protection against malicious attacks. The stronger security is part of a broader HP strategy to provide the deepest security across PCs and printers.“Protecting against security breaches is one of the biggest challenges our customers face,” said Parikshet Singh Tomar, Country Category Leader, Printing Systems, PPS, HP India. “HP is helping customers secure their devices, documents and data by defending our enterprise printers with the strongest protection in the industry.”

Printer security is a topic of growing importance. According to the Ponemon Institute, 64% of IT managers believe their printers are likely infected with malware. At the same time, 56% of enterprise companies ignore printers in their endpoint security strategy.1 To help address this gap, HP is delivering its new HP Enterprise printers and MFPs with industry leading security features built into them.

HP SureStart enables detection of and self-healing recovery from malicious BIOS attacks, extending the same BIOS security protecting HP’s Elite line of PCs since 2013 to new HP LaserJet Enterprise printers. Whitelisting ensures only known, good firmware can be loaded and executed on a printer. Run-time Intrusion Detection is a new feature providing in-device memory monitoring for malicious attacks. It was developed in partnership with Red Balloon, an embedded device security company founded by researchers from Columbia University.

These new features will be standard on new HP LaserJet Enterprise printers and OfficeJet Enterprise X printers with PageWide Technology going forward With a firmware update, these three features can also be enabled on several HP LaserJet Enterprise printers delivered since April. In addition, two of the features, whitelisting and Run-time Intrusion Detection, can be added to many existing HP LaserJet and Pagewide Enterprise printers launched since 2011 through an HP FutureSmart service pack update. FutureSmart is HP firmware that helps protect our customers’ investments in HP Enterprise printers by enabling the delivery of new capabilities via updates.