Ricoh India Limited announced its aggressive mega expansion plans through IT Dealer/Reseller channel with SP 200 series into the fast emerging Laser Printer market in India. To this end, it has unveiled six (6) new models of Laser Printers and A4 MFPs: the SP 200, SP 200N, SP 200SU, SP 202SN, SP 203SF and SP 203SFN. This was announced at a press conference today.
These New SP 200 series range are set to take the printing solutions offering in Indian Market to a new dimensions through High Product quality equipped with Genuine Toner refill program. The SME/SMB segment is set to benefit from this Kanjoos product with competitive price and low cost of operation, as low as 30% versus competitive models in this category. SP 200 have print speed of 22 pages per minute, with the duty cycle of 20,000 pages per month. The A4 Multifunction Printer out of these ranges has attractive features such as 36 Bit color scanning and ID copy. SP 200 series in available in both USB and network models as well.
Speaking on the occasion, Tetsuya Takano, Managing Director and Chief Executive Officer, Ricoh India Limited, remarked, “Our market research last year revealed that customers were using non standard consumables to achieve lower cost of ownership. This was adversely impacting the Printer performance. With the introduction of Ricoh’s Genuine Refill Programs through SP 100 series launched last years, Indian customers were benefited with consistent Printer performance and low cost of ownership. The launch of SP 200 series in addition to SP 100 is demonstrative of Ricoh’s policy of “Harmonize with the environment” through products that reduced environmental impact and yet add value to the customer”.
While detailing on Ricoh Business expansion plan Manoj Kumar Sr. Vice President & CFO said, “In addition to our existing 1600 channel partners, we now plan to expand our channel presence to over 200 top cities by appointing over 3,000 Printer Partners and System Integrators this fiscal year. Further Ricoh also plans to launch, Ricoh brand stores in Major metros and eStore for internet savvy consumers.
Speaking on the occasion, Kiran Pai, COO Laser Printer business unit said that, “With Ricoh’s wide range of product lines and launch of new series of Laser Printers at the entry level segment with revolutionary genuine refill program, we are confident that our channel partners will be able to rapidly expand their business opportunities and increase their customer base.
The Entry level segment constitutes 80% of the total Laser Printer market in India. Ricoh entry level has fleet of 11 models of SP 100 & SP 200 series with Genuine Toner refill program that would redefine the Printing Solution offers to the users and fuel the Ricoh major expansion plans. Ricoh continues to invest in Channel friendly support programs to compliment this expansion”.
