Samsung Electronics Co., Ltd. has announced its transformative “AI for All” vision during CES 2025, emphasizing its commitment to making artificial intelligence a seamless part of everyday life. This initiative builds on over a decade of leadership in connected home technology, leveraging AI to create personalized, impactful, and empowering experiences for users worldwide.
Jong-Hee Han, Vice Chairman, CEO, and Head of Samsung’s Device eXperience (DX) Division, revealed the company’s roadmap for Home AI, a strategic plan to redefine home technology by integrating intelligent, connected devices. “We are committed to delivering personalized experiences through AI and shaping the home of the future, not just for the next decade but for the next century,” said Han during the CES keynote.
Redefining Smart Homes with AI
Jonathan Gabrio, Head of the Connected Experience Center at Samsung Electronics America, expanded on the Home AI vision, highlighting its ability to adapt to diverse lifestyles. Whether catering to single-person households or multi-generational families, Home AI learns from users’ habits and adjusts routines to create a hyper-personalized smart home experience.
Samsung also underscored its focus on security and privacy through the enhanced Samsung Knox Matrix, which now protects home appliances alongside mobile devices and TVs. Leveraging blockchain technology, Knox Matrix ensures data encryption and privacy across connected devices. It also introduces Credential Sync, enabling secure information sharing between devices, and Knox Vault, which isolates sensitive data like passwords in a secure location.
Innovations in Connectivity and Sustainability
SmartThings, Samsung’s smart home platform, continues to play a pivotal role in this vision. Equipped with AI enhancements such as Ambient Sensing, it analyzes environmental factors like human movement and ambient sounds to provide seamless device coordination. SmartThings Energy, part of the Flex Connect program, incentivizes users to optimize energy consumption, with plans to expand into new regions in 2025.
Samsung also unveiled new devices, including the Galaxy Book5 Pro and Galaxy Book5 360, equipped with Intel® Core™ Ultra Processors and AI features like Photo Remaster and Storage Share for enhanced productivity and creativity. Meanwhile, Samsung Health leverages AI-powered insights through devices like the Galaxy Ring and Galaxy Watch, enabling users to make informed health and wellness decisions.
AI-Driven Entertainment and Display Technology
Samsung Vision AI is set to revolutionize entertainment with features like Generative Wallpaper, Live Translate, and Click to Search on Neo QLED 8K TVs. These innovations enhance picture quality and user engagement. The Frame’s art experience is now extended across all Samsung QLEDs, offering access to over 3,000 art pieces.
In the appliance sector, Samsung has introduced new AI-powered features, such as AI Vision Inside and Instacart integration on refrigerators with 9″ screens, elevating user convenience and entertainment.
Expanding AI Beyond the Home
Samsung is extending its AI expertise into industries and new domains. SmartThings Pro, designed for businesses, offers energy monitoring and maintenance solutions for multi-residential homes, hotels, schools, and more. A collaboration with Samsung Heavy Industries brings SmartThings to ships, introducing automation and safety features like Pre-Sailing Mode and Protection Mode.
In automotive advancements, Samsung partnered with Hyundai Motor Group to integrate SmartThings into electric vehicles (EVs). This partnership enables users to locate parked cars, schedule recharges, and manage energy backups during power outages. Harman, a Samsung subsidiary, unveiled in-vehicle AI features like digital copilots, enhancing contextual awareness and safety.
