Samsung has announced the official launch of its much-anticipated Ballie robot in 2025, a culmination of years of development since its debut at CES 2020. Unveiled at CES 2025, this advanced rolling home robot is set to redefine smart living with an array of enhanced features and functionalities designed for modern households.
One of Ballie’s standout additions is its integrated projector, capable of streaming content onto walls, ceilings, or any suitable surface. The feature was demonstrated at CES, showcasing Ballie’s ability to project movies, provide personalized recommendations, and even assist with virtual tasks such as selecting wine pairings for dinner. Its intuitive “foot press” interactions offer users an innovative way to interact with the robot for specific tasks.
Ballie is equipped with advanced cameras, sensors, and built-in speakers, enabling it to seamlessly navigate and adapt to its surroundings. By analyzing room configurations, Ballie can adjust its projections to optimize viewing experiences, adding a touch of futuristic convenience to everyday living. Additionally, the robot integrates with smart home systems, allowing users to control lights, thermostats, and other devices through simple voice commands.
Samsung’s Ballie enters a competitive market where rivals like Amazon’s Astro and LG’s conceptual home robots are gaining traction. However, while Amazon’s Astro remains invite-only and limited in scope, Ballie’s projector and multi-functional capabilities aim to set it apart as a leader in home automation.
The CES demonstrations highlighted Ballie’s potential as a versatile home assistant, blending entertainment, practicality, and connectivity. Samsung envisions the robot as more than a gadget—it’s a personalized companion for smart living, capable of enhancing convenience and efficiency in homes.
Despite the excitement surrounding its launch, Samsung has yet to disclose Ballie’s pricing or specific release date. Industry experts anticipate a competitive price point, given the increasing accessibility of smart home technology.
As the demand for smart home solutions continues to grow, Ballie is poised to become a household staple, offering cutting-edge technology and functionality to redefine how we interact with our living spaces.
