Scan any QR code to pay using Paytm

India’s digital payments leader Paytm is running a mega-marketing campaign of Rs. 200-250 crores to increase the adoption of Paytm at offline retail stores. In this campaign, Paytm is educating its large consumer base to scan any QR code of any company such as BHIM UPI, Google Pay from the Paytm app to make the instant payment. This move will further benefit the small kirana stores as they are well-versed with the digital payments and are now receiving money directly into their bank accounts.

Paytm revolutionized the digital payments industry when it launched the QR-based payment method and on-boarded millions of neighborhood stores to accept digital payments. It was the very first moment in Indian history when a small shopkeeper could also accept digital payments without investing in a POS machine. Paytm’s success became an inspiration for America’s Google and Facebook-Whatsapp to launch payment services in India. While Paytm app has a large use-case from bill payments to travel bookings, other apps are still relying on incentivized P2P model.

Deepak Abbot, Sr. Vice President at Paytm said, “At Paytm, we always believe in providing flexibility to our users to choose their preferred mode of payment. Now with interoperable UPI, they also get the flexibility to scan any QR code through their Paytm app for instant payments. More and more users are linking their bank accounts with Paytm UPI and are conveniently paying at their neighborhood stores, restaurants, fuel stations, pharmacies, hospitals, etc. We will continue to innovate, add new features and enhance our users’ experience.”