Sciative, a deep-tech start-up specialising in AI-powered automated price optimisation solutions has rebranded itself with a new corporate website and logo, marking the company’s first rebranding since its launch in 2015. With a revamped look, the new website offers a dynamic view of Sciative’s aim of creating the most powerful Artificial Intelligence powered price optimization tools that help companies find right prices for every product, every market, every customer, and every transaction! The tag line of the company ‘We Price Right’ clearly depicts the mission of the company. Sciative is powering price optimization of +3 billion prices globally across industries – such as retail, e-commerce, hospitality, travel, entertainment, technology services, CPG, and industrial products.
The brainchild of this Mumbai-based company are couple-preneur Dr. Anshu Jalora and Ms. Vijeta Soni. With ever evolving customer needs and dynamic decision making patterns of customers in the current times, the Founders realised ‘enabling business to price right,’ is the need of the hour. Hence their new website has a clean and modern design with a simple and seamless user interface that portrays professionalism and modernity thereby reflecting the company’s sheer advancements in the dynamic pricing technology sector.
The new logo of Sciative is designed using a mix of primary and secondary colours. Primary colours evoke the values that Sciative strives to uphold as an organisation – ‘science + creativity’. The brand’s powering shade of mikado yellow depicts exclusivity and dynamism they bring in their business core philosophy, while complementing this shade further rich black that adds a finesse of sophistication, elegance, confidence and corporate stature. This rebranding exercise, reflects the company’s expansion and profitability, return on capital, favourable customer behaviour and loyalty, also expansion with new customer segments.
Commenting on the company’s rebranding news, Dr. Anshu Jalora, Founder and MD of Sciative, said, “Team Sciative is excited to finally turn the landscape of our services and present it out in the open through rebranding our website. It is a long envisioned that turned into a reality logo to represent our high-end services as well as our esteemed customers associated with our brand.”
Commenting on bringing in a balance between science and creativity through their new brand logo and website, Ms. Vijeta Soni, Co-Founder & CEO of Sciative, “Pricing is an art. Pricing is a scientific way of calculating that art. We envision a tomorrow where every business can be capable of pricing their services / products right, cautiously. There are a host of factors to be taken into due consideration to make this dream become a reality. As a woman in tech, through rebranding I aim to echo our company’s vision of making intelligent pricing a possibility for many businesses.”
