Founded in 1987 in California, ViewSonic is a leading global visual solutions provider with a presence in over 100 countries. The company leverages over 35 years of expertise in visual technology to deliver a comprehensive portfolio of hardware, software, content, and services. ViewSonic offers a wide range of products, with screen sizes spanning from 5 inches to a massive 760 inches. This includes interactive displays, large format displays, LED displays, pen displays, monitors, projectors, SaaS, AI services, interactive content, and more. This innovative ecosystem empowers education, workplaces, and individuals to foster creativity, collaboration, and seamless learning. ViewSonic focuses on designing products that deliver optimal performance and customer satisfaction while integrating sustainable production practices and upholding comprehensive environmental, social, and governance standards. The company’s goal is to enable customers to “See the Difference”.
Competitive Edge– What differentiates your company in the market? Highlight key strengths, unique offerings, and industry positioning.
Providing the best of visual solutions is the USP for our displays and we use our expertise to ensure that our products deliver top quality in each category. We aim to maintain our product leadership in the industry and that’s has been our campaign as well – See the Difference.
Additionally, We have high refresh rate monitors combined with great resolution for perfect gameplay; our own technology SuperClear® monitor has managed to gain a great traction with our customers. The technology allows clear and good contrast of colours from 178° all around the display unit, whether you are looking at the screen from above, below, the front, or the side.
Core Values– The fundamental principles and ethics that define your organization’s mission and culture.
At ViewSonic, we prioritize Customer Focus by listening to challenges and delivering solutions. With a Growth Mindset, we embrace feedback, set ambitious goals, and learn from failure. We foster Teamwork by valuing diverse opinions to drive collaboration and innovation. Our Agility allows us to adapt quickly to evolving customer needs. We uphold Integrity through honesty, transparency, and inclusivity. As responsible Corporate Citizens, we minimize our environmental impact and leverage technology for good.
Visual Identity– The aesthetics and design philosophy that represents your company, including logo, colours, and branding elements.
ViewSonic’s visual identity reflects innovation, clarity, and vibrancy. Our iconic three finches logo symbolizes vision, communication, and excellence. The bold and dynamic color palette, featuring red, yellow, and blue, represents creativity, energy, and trust. Our branding elements focus on sleek, modern designs that emphasize clarity and high performance, aligning with our commitment to visual solutions. The clean typography and professional aesthetics reinforce our position as a cutting-edge technology leader in displays and digital solutions.
Market Positioning– Your company’s standing in the industry, target audience, and approach to staying ahead in the competitive landscape.
As we enter a new financial year and use what we’ve learned over the years, we aim to become a one-stop-shop for all display solutions that cater to a wide range of demographics. We intend to increase our innovation and research in designing monitors to meet changing user needs for desired specs and quality displays. Our focus this year is to expand with a fresh range of products and introduction of a new category of monitors based on the user requirement. This includes Apple Mac Compatible Monitors series, fast and supreme quality gaming monitors with an industry pioneer certification
Technology is transforming how we live, but it ought to change how we function. ViewSonic has been well accepted in the corporate segment, hence the brand will continue with the core competency to increase the footprint in corporate/commercial space. With the innovation of the new form of factors, the brand is creating a new usage which gives the industry fresh growth.
