Redesigned logo is bolder while the UI/UX accommodates growing scale of the marketplace
ShopClues.com, India’s largest horizontal player in non standard categories, has unveiled a new logo to reflect its strong position in the market, as a preferred online shopping brand. The ShopClues website and mobile app have also been revamped to offer a more visually-appealing interface and enhanced user experience (UI/UX), while accommodating the rapidly growing scale of business in terms of category expansion, merchant expansion and optimization.
The new logo continues to hold the two strongholds of the brand- comprehensiveness and trust, while bringing a contemporary, simpler and stronger vibe to the brand. The improved UI/UX of the website and the mobile app makes it easier to navigate through the growing scale of the marketplace in terms of categories, merchandize, partner merchants and optimizations. Gearing up for the mobile revolution, even the mobile version of the site, m.shopclues.com, has undergone a facelift in terms of design and functionality.
Radhika Aggarwal, Co-Founder of Shopclues.com, said, “We recently undertook end-to-end advertising and branding initiatives to further entrench ourselves as a brand of mass consumption. The new logo ably demonstrates our commitment to be accessible across demographics and geographies. It’s bolder, catchier and more vibrant thus increasing top-of-the-mind recall and spelling out our core value of being the preferred online partner for Indian shoppers and providing them with value and great selection.” The marketplace has more than 75000 merchants, 7500 national, regional and local brands, over 9 million SKUs across 3300 categories.
The leading marketplace nurtured the brand by first establishing a formidable presence in India before unveiling its market position. In a bid to firmly foster its value proposition, it has now launched its revamped logo and website/mobile app design to perpetuate its image as the most accessible online shopping partner for all Indians.
