boAt, India’s #1 and the world’s second-largest audio and wearables brand, proudly announces its premium Enigma Series Smartwatches. The Enigma Orion and Enigma Radiant smartwatches are designed to seamlessly blend style, cutting-edge technology, and wellness features, these smartwatches are tailored for modern consumers who seek luxury, functionality, and performance in one device.
boAt Enigma Orion: Crafted for Style, Engineered for Performance
The Orion boasts elegance, functionality, and durability in a sleek design. Its 3.5CM (1.39”) round HD display with 320×320 resolution delivers sharp visuals, enhancing every interaction. The precision-engineered functional crown offers intuitive navigation, adding both style and usability. Stay connected with advanced Bluetooth calling, allowing you to save contacts, access a dial pad, and enjoy clear conversations via the built-in microphone and speaker. Crafted from a sturdy metal body, the Orion exudes luxury while maintaining durability. It tracks daily activity and sends sedentary alerts, keeping you active and healthy. The watch offers up to 7 days of battery life (3 days with Bluetooth calling). With voice assistant integration (Google and Siri), IP67 resistance, and a comprehensive health suite that monitors heart rate, SpO2, and sleep, the Enigma Orion supports your wellness journey. Customizable with over 100+ cloud watch faces, it also features sports modes, notifications, Find My Phone, and essential utilities like alarms, music controls, and more, making it the ultimate smartwatch for your lifestyle.
boAt Enigma Radiant: A Bright, Health-Focused Powerhouse
The Radiant delivers style, performance, and health-focused features. Its 3,6CM (1.43”) round AMOLED display boasts a 466×466 resolution, 600nits brightness, and an Always On Display, offering vibrant visuals with excellent battery efficiency. Encased in a luxurious metal body with a functional crown, this smartwatch combines elegance and convenience for seamless navigation. Health and wellness are at the core of the Enigma Radiant, featuring heart rate, SpO2, and sleep monitoring, along with guided breathing exercises.
Bluetooth calling lets you make calls directly from your wrist, with support for saving contacts and accessing a dial pad. The watch offers up to 7 days of battery life (3 days with Bluetooth calling), along with a daily activity tracker, sedentary alerts, and over 100+ sports modes to keep you active. Customize your style with 200+ cloud watch faces and utilize voice assistants like Google and Siri. With IP68 resistance, notifications, and the Crest App ecosystem, including gamification, custom fitness plans, and more, the Radiant is designed for modern living.
boAt Crest App Health Ecosystem
All three smartwatches integrate seamlessly with the Crest App Health Ecosystem, featuring gamification, badges, wellness crews, fitness buddies, and custom fitness plans to support users in their wellness journey. With a robust suite of utilities, including alarms, music controls, a world clock, and camera controls, the Enigma Series is designed to elevate every aspect of the user’s lifestyle.
Availability
The boAt Enigma Orion Smartwatch is now available starting at INR 1,999, in Active black, metal black and Metal Silver strap options. boAt Enigma s radiant is now available starting at INR 2,699 in olive green, deep blue, metallic silver colour variants, on boAt-lifestyle.com, Flipkart and Amazon.
About Imagine Marketing Limited
Headquartered in India, Imagine Marketing Ltd. offers a product portfolio ranging from audio gear, smart wearables, personal grooming, mobile accessories, and much more. Under the Imagine umbrella, boAt came to life and was able to disrupt the audio industry to become the #1 Audio Wearables brand in the country (In terms of shipments per the latest IDC data). boAt’s portfolio offers well-designed, innovative, and distinctive fashionable lifestyle-oriented products at attractive price points targeted at a young and widely addressable audience within India. Imagine Marketing has associated itself with global names such as Qualcomm and Dolby to innovate their products and is backed by Warburg Pincus, a global private equity fund, Malabar Investments and Fireside Ventures. The company currently has offices across Delhi, Mumbai & Bengaluru.
