Expanding beyond GCC markets and exploring manufacturing opportunities are business objectives for Munaf Abbas Chouguley
SNB IT Distribution, a new generation value-added IT distributor 
focused on data storage, security surveillance, networking and backup solutions, has appointed Munaf Chouguley as its new CEO. Chouguley has over 25 years of experience in the Middle East region with stints across the electronics, IT & Telecom, Oil & Gas, automobiles, watch and jewelry sectors.
In his role as CEO, Chouguley will be responsible for developing new market strategies and revenue planning, in addition to managing SNB’s overall operations to ensure availability of resources and the smooth functioning of the business across the region. With an extraordinary vision for shaping the company’s future, Chouguley ‘s focus is to ensure consistent growth and emerge as a major player in the global market place. Chouguley will also play an important role in strategic vendor and partner alliances.
“SNB is currently in a strong position in the region, and I plan to take the company to the next level where we are global players, through strategic expansion. I also look forward to enhancing transparency with our partners and customers, and setting the stage for the success of the enterprise,” says Munaf Chouguley, CEO, SNB IT Distribution. “Retaining the set standards and empowering our staff with the tools they need to approach the market will ensure SNB reaches new heights.”
SNB IT Distribution sees the region’s markets as a highly competitive space where IT is a key driver that touches the lives of every individual and business. This highly dynamic space calls for organisations to continually innovate in order to meet business goals.
“To stay ahead of the competition, we are embracing and encouraging technological innovations and next generation distribution practices. SNB has always focused on making singular technologies accessible to the channel in the region; I plan to build on this strategy and will look at new vendor alliances that will bolster our product portfolio,” explained Chouguley.
As a new generation value-added IT distributor, SNB IT Distribution has ambitious objectives for the future. The company will leverage the talents of its staff and looks to Chougle to take it beyond the GCC, into the CIS, Africa and US markets.
“Employees are my biggest assets and I aim to deploy a strategy that best leverages their talents in delivering exceptional solutions and services to each unique market. The region has much to offer in terms of business opportunity, and over the next five years we will be closely assessing the markets – each business head will be tasked with a revenue forecast and a plan of action that will be supported by a competent team. The team will be responsible for achieving the set goals,” commented Chouguley.
With Chouguley at the helm, SNB IT Distribution also plans to branch out into manufacturing and looks forward to continuing growth, sustainability and profitability that extends well into the next decade.
