in an exclusive interview with ITVoice, Mr. Sanjeev Sehgal – Managing Director- Sparsh (Samriddhi Automations Pvt. Ltd), reveals his strategies for business in India.
Vikas Gupta :- What is your view on the Electronics Security Systems market in India?
Mr. Sanjeev Sehgal :- Electronic Security system is the most promising sector in times to come. The need for security in almost every walk of life is driving the demand for CCTV cameras thus providing attractive business opportunity for multi-nationals, local companies and traders. Based on various estimates, global CCTV market is still growing at double digit rates and Indian market is growing more than double the global growth rate. Sparsh as a company and brand would like to lead the Digital Surveillance Space by continuous innovation and offering technically advanced product in the market. Understanding the importance of technology as a competitive advantage, we would invest on our R&D to come up with innovative and breakthrough products and Solutions in Surveillance space. We are also aggressive on government vertical with Sparsh already registered as an approved DGS&D brand for supply of CCTV cameras and solution to all central and state government bodies.
Vikas Gupta :- What is the global and domestic market size for electronic security systems? At what rate is the market expected to grow in the coming years?
Mr. Sanjeev Sehgal :- Global market size for Video Surveillance equipment is approximately 90,000 cr. growing at 17% CAGR where as domestic market is worth 2000 cr. approx. growing at 15% CAGR.
Vikas Gupta :- What are you doing to tap the huge retail and residential pie?
Mr. Sanjeev Sehgal :- Today retail is a huge business opportunity in this Industry & this is the reason why many of the big names are focusing towards this market. We are carrying out extensive marketing programmes specially in digital space to increase awareness & reach out to the retail consumers.
Vikas Gupta :- Retail segment is growing at a good. How is the company planning to encash on this segment?
Mr. Sanjeev Sehgal :- To Encash the retail Segment the company has segregated its retail portfolio which includes all product categories HD, IP & Analog. These are entry level basic product which caters to the retail segment; all products under retail segment are priced economically to make it affordable. Also we are using digital medium like mailers, social media to reach out to this segment.
Vikas Gupta :- What changes are you noticing that will affect the future of the Security industry?
Mr. Sanjeev Sehgal :- Indian CCTV market is still majorly unorganized with many traders flooding the market with inferior imported products. Customers need to be educated so that they can buy the right product and technology for their security needs and get best return on their investment. In addition, government needs to set standards for security devices that can be sold and provide guidelines for import of electronic security products in India.
Vikas Gupta :- Take us through the sparshsecuritech’s offerings in security domain and how do you engage with channel partners in the country?
Mr. Sanjeev Sehgal :- Sparsh is coming up with its new HDAVI Camera series that provides full 1080p resolution and a sharp, low noise image for industrial applications. The camera incorporates a newly designed Sony 2.24 Megapixel CMOS Sensor and High Resolution Prime Lenses. The new sensor enables the HDAVI Camera to operate at a minimum of only 0.5Lux (color) or 0.1Lux (B/W), making it ideal for low light environments. The 2 Megapixel delivers crisp 1080p video, all at an attractive price point. These high performance features make it well suited for applications in manufacturing, scientific research, medicine, aeronautics, construction.
In the IP camera technology Sparsh is coming up with a new product series enabling smart features like smart encoding, Seamless network storage, Smart audio detection, Heartbeat Keep Alive Mechanism, Fail Safe. Smart codec, Smart encode profiling. Smart bit-rate control, Support 3G and Wi-Fi. Sparsh Smart IP Camera Series is designed to stream audio and video in a variety of applications such as in auditoriums, classrooms and sports venues, as well as for weather reports and traffic information. The cameras offer HDTV resolutions of up to 1080p at 30 fps, Triple streaming with H.264, MPEG4 & MJPEG compression techniques, high quality audio, powerful 30x zoom and an open interface for easy integration with other systems.
We have also launched our SMART series of DVRs which is our next generation DVR series with features like NAS storage support, FTP storage, alarms for crucial events, complete health check up of the DVR, 3G & Wi-Fi enabled, etc. Moreover the next generation compression technology helps the customers save crucial storage requirements thus saving cost. Going forward Sparsh will continue to launch innovative and break through Made in India product & solutions. Sparsh has a PAN India network with more than 2000 resellers with presence in more than 150 cities in India and we target to double our partner base and reach in Indian cities. We aspire to be a true Indian company with global outlook.
Our product portfolio includes:
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CCTV Camera – Analog,HDAVI
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Digital Video Recorder
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IP Camera
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Network Video Recorder
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Hybrid DVR
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Analog Speed Dome
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IP Speed Dome
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HD Speed Dome
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Video Management Software
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CCTV Accessories
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Solutions – Transport,IMAS,Parking,Bank ATM
