December 16, 2013 – National, India: Spuul, the streaming service which is gaining popularity across the globe has already showcased day and date releases to its overseas audience for movies such as Club 60 and more being signed up. Its Indian release is slated within two weeks. “The idea is to curb piracy and provide a legal platform for the industry to monetize online. We have to fight the pirates together as a complete body – the content partner, the platform, the industry, antipiracy agencies to unlock the real value of the content ” says Prakash Ramchandani, CEO Spuul – India.
This initiative will be beneficial to both the consumers and well as the content providers. Content providers generally consider online much after theatrical and satellite but the trend is changing. “It’s a multi-screen environment and consumers want convenience as content consumption gets more fragmented. Online platforms are not eating into the traditional pie but adding revenues through consumption from household using multi-devices. On the contrary it promotes all forms of media through a social experience so it’s wise to shorten the windows of release online legitimately than to allow user uploads” says Ramchandani.
Spuul has tied up with most if not all the major players to showcase their lineup. Quality and customer experience is its focus and every content bit uploaded on Spuul goes through a rigorous check to ensure the experience. One can watch it on various formats as it adapts to the broadband speed available to the consumer.
Whilst you can watch on the web, the Spuul application is available across the Ios, Android and Amazon platforms. Various pricing packages such as premium and premium lite (for as low as Rs 120/- per month) are available to suit the consumer. One can even watch a range of movies on the ad-supported platform as well as buy some specials. Recently Spuul partnered with Boku Inc., the leading direct operator billing mobile payments company.
The features that Spuul has introduced deliver its promise of convenience with its “offline sync” option as users can sync the encrypted content to their device for a limited time to watch it on the go. The marketing campaign is clever with copy such “Ab Train bani theatre, Movie dekho chalet chalte”. The resume function allows you to stop and start on any device.
Its premium movie line-up is strong and this festive month you can watch big blockbusters such as Chennai Express, Don 2, Talaash, Boss, Lootera, Shooutout at Wadala, EkThiDayaan, Bodyguard, Singham, SaareJahaan Se Mehenga, Double Dhamaal, Makkhi etc. In addition, Tamil, Telegu, Punjabi, Bengali movies serve you with a complete pan-Indian offering globally.
It doesn’t end there as the best of TV spices up your daily content with shows like Comedy nights with kapil ,Koffee with karan and all premium shows on Star plus, Colors, ETV , MTV with more biggies coming soon.
Reaffirming Spuul’s brand promise Ramchandani says “Spuul will endeavor to set bench marks in delivering content to users for them to consume their entertainment anytime, anywhere”
