Sports Network, the official broadcaster of TATA IPL 2023, is all set to improve the viewing experience of cricket enthusiasts by introducing new product features. This season, they’re introducing Dolby Atmos (5.1.4) audio on HD feeds to provide an immersive sound experience. The broadcaster has collaborated with Dolby to enhance the positioning of over 40 stadium mics to produce cinematic sound.
The improvements made in sound engineering are expected to be a game-changer for viewers as it will enhance the overall atmosphere and experience of the match. Prior to TATA IPL 2023, OnePlus TV also incorporated the JioCinema app, which has bagged the digital broadcasting rights for the Tata IPL.
For the Tata IPL 2023, Star Sports is introducing interactive elements like “Real-time Highlights,” “Key Moments,” and “Comprehensive Statistics” in collaboration with Airtel Digital TV and Tata Play. The statistical database of ESPN Cricinfo powers these features, and for a better watching experience, the service offers a “Ambience feed” and a “Subtitled Feed.”
The “Holobox,” “Traxis,” and “social listening tool” are just a few examples of the technology that is being used to provide better coverage. On Star Sports, new features like Hawkeye 4K Cam, Xeebra Quad Replay, and VR Immersive Cricket Game will raise the bar for programming and live match coverage.
Star Sports, a prominent sports channel, is known for its unique storytelling approach and partnerships with big names in sports. For Tata IPL 2023, Star Sports plans to offer a comprehensive viewing experience, taking fans deeper into the game with the help of a team of experts. In addition to the sports experts, Bollywood actor Ranveer Singh and Telugu film legend Nandamuri Balakrishnan will be involved in the broadcast. The aim of this partnership is to engage with over 500 million TV viewers during the tournament.
Speaking on the announcement, Star Sports Spokesperson said –
We have always believed that Tata IPL 2023 should be a hotbed for innovation in the world of live sports broadcast. Our coverage, in association with BCCI, should aim to set global standards. As viewing experiences enter a new era, we want to make sure that we are always pushing boundaries, to serve fans. Our continuous focus on fan behaviour has led us to develop features which complement the viewing spectacle of IPL and still offer the comfort of the lean-back TV experience, which fans love.
