Over 100 teams from 40 colleges across India went after the “Cup” organized by Freescale Semiconductor in association with DESE, Indian Institute of Science (IISc).
The “2015 Freescale Cup”, organized by Freescale Semiconductor 
India in collaboration with Department of Electronic Systems Engineering (DESE), Indian Institute of Science (IISc), took place at J N Tata Memorial Auditorium, Bengaluru today. Now the competition in its 4th year, brought together 100 teams from over 40 colleges across the country. After the two preliminary round, 25 teams continued on in the grand finale to determine the India Cup Champion.
The competition requires students to develop a prototype racing car that can navigate a track staying within two black lines. Freescale provides model car kits and development tools based on Freescale microcontroller technology, training, and technical support to help prepare students for the challenge. The car that complete the track in the least amount of time is declared the winner of the event. The grand finale was the culmination of several months of challenging work in designing and assembling smart model cars for the race. Mathworks®, ARM® and Elektrobit are the global sponsors for the Freescale cup.
Speaking at the competition, Baskar Dhandapani, Country Sales Manager, Freescale Semiconductor India said, “Freescale has been at the forefront of innovation and incubating talent right from its inception. We are at a phase where we are rapidly progressing towards a smart era where everything is connected and efficient. The Freescale Cup is an initiative to empower students with the knowledge and capability to match up to this pace and enrich their skills. It is in line with our efforts to strengthen university associations and also enable students to get hands on experience of working collectively and more importantly be innovative and creative. The students use next generation development tools provided by Freescale for designing their smart and intelligent cars which then race on a track to compete for the best time.”
Also speaking on the occasion, Prof. K V S Hari (IEEE fellow), Chairman, ECE, IISc said, “This association of Indian Institute of Science (IISc) and Freescale has helped students to become the innovators of tomorrow. This platform gives students the opportunity to test their skills and also gain practical knowledge of how the electronics field works. It not only enables the students to be imaginative but also gives them a taste of what the future beholds.”
The students were judged by a panel of experts on several parameters such as innovation, design, technology and most of all time.
Details of the winning teams
| Category | College | Student Name | Prize Money |
| First prize | Bannari Amman Institute of Technology, Sathy | Gnanamoorthy. M & Jawahar. N | INR 2,00,000 |
| Second Prize | Government College of Engineering | Vikram B & Shanmugam T | INR1,00,000 |
| Third Prize | Sri Shakthi Institute of Engineering & Technology, Coimbatore | Pavithra K, Lalitha J and Nayeema Shah | INR 50,000 |
