Marking Uncle Pai’s 86th Birthday, TINKLE, India’s largest children’s all-comic magazine, announced the 
launch of one of the most exciting animation initiatives ever. Presenting ‘Suppandi& Friends’, India’s first cartoon channel on youtube.com with 100% original content. Coming alive are rib-tickling stories featuring Suppandi, Shambu and Defective Detectives. “Suppandi& Friends” is presented by Kellogg’s Chocos.
Suppandi is the loveable character who can make the most somber of us break into laughter with his antics. Shambu is the luckiest forest ranger in the world. They are the two comic superstars from the house of Tinkle.
Suppandi and Shambu are comic superstars who have entertained 3 generations of Indians, bringing joy and happiness to millions. They have been joined by two new Tinkle super-stars, the Defective Detectives, who’ve been creating mysteries, and mayhem, out of nothing.
And they are coming alive on YouTube NOW!
In Season 1 of “Suppandi and Friends”, the channel will release weeklyoriginal episodes, featuring Suppandi’s “Logical antics”, Shambu’s “brave triumphs”, Defective Detectives’ “mayhem-mysteries” and Coco’s fun filled adventures with Suppandi and friends. These episodes, between 3-4 minutes each, will reach out to global audiences. Fans, old and new, will now be able to enjoy dozens of laugh-filled videos at their convenience.
“Suppandi and Friends is a great way for us to reach newer audiences as well as reconnect with the great friends Tinkle has had over 3 decades. Tinkle’s commitment to clean and fun-filled storytelling now extends to youtube. It is a special treat for all Tinkle lovers who can enjoy their favorite characters come alive, 24/7, on their mobile and computer screens with a new story with every episode”, shared Neel Paul, Creative Director of Amar Chitra Katha Pvt. Ltd.
Prasanth Kumar, CEO, Mindshare South Asia said, “We are delighted to be working with Kellogg’s and Amar Chitra Katha Pvt. Ltd. on India’s first ever online cartoon channel, ‘Suppandi& Friends.’ We understand the potential of this distinctive property and have actively used the digital space to strengthen the brand through exceptional and unique content.”
“The project boasts of several firsts to its name. “Suppandi& Friends” is the first ‘100% original’ animated Indian content channel on YouTube. Kellogg’s Chocos has come on board as the exclusive presenting sponsor of the channel, and has collaborated to create a storytelling engagement model that seamlessly meshes its Brand-Story with the fun and frolic of Suppandi and Friends”, said Mr. Sanjay Dhar, President, Content Solutions Group of ACK Media.
