SWIPE to commemorate India’s 69th Independence Day with a unique offering “Freedom OS” that offers superior user experience with high level of customization
SWIPE has become the first Indian mobile technology brand to have Android-based “Freedom OS” that promises 
to take the smartphone user experience to the next level with unique features including high level of customization. SWIPE ELITE, Swipe’s latest offering comes with the Freedom OS that promises freedom in the hands of the smartphone user with attractive customization features.
Shripal Gandhi said “We are rolling out features in FREEDOM OS in waves, concentrating first of all on the freedom to customize UI & Swipe Box aspects. This FREEDOM OS has been tested throughout a long preview period & in future it is possible to offer some value added upgrades to our loyal customers. Rest assured we are working 24×7 to improvise on features and prioritizing the quality of UI experience over anything else.”
About 65% of Swipe customers are in the age group of 18-30 years and it is proved that the Indian customer values quality above everything else. After putting a year-and-a-half on research & development, engineering team at Swipe has been making some great fixes and improvements to reliability and performance. Swipe comes out with a truly innovative offering in Freedom OS, which is developed especially for tech-savvy, young user who is looking for a superior user experience in a smartphone.
Elaborating on the Freedom OS that gives a unique edge to ELITE, Mr. Shripal Gandhi, Founder and CEO, Swipe Technologies, said, “The latest smartphone buyer insights reveal that consumers prefer to customize their phones not only in terms of accessories, but also in terms of the User Interface (UI). Due to the limited UI customization available in the stock Android, Swipe has decided to design a product that allows users to hold a highly-customized UI.
This was made possible by the Android-based Freedom OS. With Freedom OS, ELITE offers innovative features like Theming Engine, localized Swipe Search Engine, customizable home screen gestures and an extensive Swipe gallery with numerous theme options, live wallpapers & fonts. Another delight to the end consumer is the Swipe Box that offers upto 100GB Cloud Storage Space”
Want to learn about all the coolest new features of FREEDOM OS expected to be launched with Elite phone?
1. Swipe Customize: With this revolutionary feature of the Freedom OS, users get complete freedom in customizing the UI of their devices. They can customize a host of aspects on the UI according to their unique tastes. These include resizing icons, home screen layouts, app drawer customizations, fonts, animations, folder styles, notification bar and many more.
2. Themes – The Freedom OS supports full-blown theme engine with hundreds of themes to select from.
3. Swipe Search – A localized custom search engine that helps the users in identifying what they are looking for quickly with intelligent suggestions based on intelligent algorithms. With this feature, the user can search the Internet, local files, apps and much more.
4. Swipe Gestures – The Freedom OS supports both off-screen gestures as well as the home-screen gestures first time in India. That means that the user can just draw a “C” while the screen is off to open the camera app directly. Not just this, if the user quickly wants to check his/her mailbox while using the phone, s/he will have to pinch-in on her home screen and the mail inbox will open.
5. Swipe Box – The innovative tool by Swipe will allow users to get 100GB storage space by aggregating all of user’s cloud storage accounts into one. Whenever the user feels that his/her cloud storage space is getting full, s/he can just add one more account and storage space will get extended. It lets the user explore, analyze, manage and clean her cloud and device storage together.
Mr. Gandhi added, “Swipe has a number of firsts to its credit when it comes to the communications devices market in India – be it India’s first 3D tablet, or India’s first 6” Fablet, or India’s first 5.5” Fablet with fingerprint sensor, or India’s first Tab-Top with in-built 3G and many more. The Freedom OS is our attempt to provide superior user experience to our demanding tech savvy & aspirational young fans. Freedom OS will be delivered on Swipe Elite device through OTA update. Our constant endeavor is to keep raising the benchmark for technological innovations that directly address the ever evolving consumer needs.”
SWIPE ELITE is going to be an ONLINE ONLY offering and will be available exclusively on Flipkart.com from 19th August 2015.
