By Vimal Pillai, VP – Strategy & Marketing, Clover Infotech One of the constant thoughts in a B2B marketer’s mind is to successfully channelize marketing efforts into sales. However, sales cycles are
By Vimal Pillai, VP – Strategy & Marketing, Clover Infotech One of the constant thoughts in a B2B marketer’s mind is to successfully channelize marketing efforts into sales. However, sales cycles are