Amazon Elements Launched: Firm’s Own Line of Diapers and Baby Wipes Online retailing giant Amazon launched its own brand of diapers Thursday, opening a new front in retail battles with a direct challenge to name-brand vendors already selling on its website. Amazon said December 6, 2014 Business/Channel/IT Magazine/Magazine Advertisement india/Mobile Launch/Networking/News/Product Launch/Social Media/Tablet/Technology News/Telecom News