Digital payments and commerce firm Paytm has acquired Delhi-based consumer behaviour prediction platform Shifu in an $8-million (Rs 53-crore) deal. Shifu is expected to enhance consumer experiences on the Paytm platform. “Shifu’s
Digital payments and commerce firm Paytm has acquired Delhi-based consumer behaviour prediction platform Shifu in an $8-million (Rs 53-crore) deal. Shifu is expected to enhance consumer experiences on the Paytm platform. “Shifu’s