Micromax, the nation’s No. 2 smartphone vendor, used to spend about 10% of its marketing budget on digital media until last year. Now, more than a third of it goes towards online
With its aim to take on Micromax Canvas Spark, Indian tech firm Xolo has unveiled its latest smartphone named Era at Rs 4444. The pocket-friendly device would be available exclusively through Snapdeal.
Lava International sub-brand Xolo has recently introduced a pocket-friendly smartphone named Xolo Prime in India. The device comes with an 11cm (4.5-inch) display with a resolution of 480×854 pixels. The phone has