Apple CEO Tim Cook, in a call with investors, confirmed the company’s active involvement in developing generative AI and emphasized the importance of handling this emerging technology responsibly. Speculations have been circulating regarding Apple’s development of a technology similar to OpenAI’s ChatGPT, a highly acclaimed generative AI chatbot. However, Cook’s remarks during the recent investors’ call have given some credence to these speculations. Cook mentioned that Apple is indeed working on generative AI and aims to approach its development responsibly.
Reports suggest that users might expect to see these AI features by 2024, although this information remains unconfirmed and speculative. Cook’s comments during the investors’ call implied that the company is engaged in significant work related to generative AI, emphasizing that they are investing considerably in these technologies. He mentioned that the company’s focus is on responsible advancement, assuring that future product enhancements will be influenced by these technological endeavors.
This affirmation by Cook aligns with a statement he made in August about Apple’s long-term investment in generative AI. He emphasized that the company’s continued investments in research and development, specifically in generative AI, are reflected in their robust spending in this field. Apple’s R&D spending this fiscal year has notably risen to approximately USD 22.61 billion, reflecting a substantial increase from the previous year.
Furthermore, Apple is actively recruiting for roles related to generative AI, indicating a strong commitment to this domain. The company’s careers page in the US shows numerous job postings for “Generative AI,” reinforcing Apple’s significant focus on advancing in this area.
