With 30 million subscribers, the leading utility platform ventures into advertising on their platform , hence gaining the winning spot
Recharge features will accommodate the Indian users’ preference to recharge prepaid minutes in small increments
In an endeavor to monetize the platform, leading mobile balance managing app True Balance today announced the launch of their Advertising and recharging platforms. The app has already garnered more than 30 million downloads and is ranked as the top Lifestyle app at the Google Play Store.
Till recently True Balance has focused on the balance or data usage check features and has successfully expanded its user base.The app allows users to know how much data has been consumed, how much money is left and how many days for the next recharge with just a swipe.Now the app is catapulting towards the initial stage of monetization via recharging and advertisement features.
The newly added recharging feature will enable users to recharge packs at the click of a button which will be available on the transaction screen of the app. The app also sounds off alerts when a user hits certain points in data usage, allowing users to recharge their phones in a timely and convenient manner.
The app also allows users to collect rewards from using games or utility apps which can be converted to wallet points. These wallet points can be used to recharge data or for a pack. True Balance is also running a new reward ad campaign in lucky box format where users picked by the lucky box receive rewards while users not picked are exposed to ads, which do not interfere with the user experience.
Speaking on the introduction of the latest features, Mr. Cheol-won Lee, CEO and Co-Founder of True Balance said ”We are overwhelmed by the initial response that we have received so far on the app since the time of the new features launch. Our aim is to increase user convenience as much as we can and the latest additions will help improve the app for users in India to effectively and easily recharge and manage their data usage. We have already witnessed a tremendous response for options of using wallet points for personal recharges as well as recharge options for family and friends who do not have easy access to mobile devices and we expect this trend to continue. “
True Balance has seen an exponential user growth in a short period of time thanks to its user-centered UI, attractive in-app design, and ease of use. The platform aims to have 100 million users in India in 2017 by adding various recharging features including Wallet point recharging and friend recharging.
