“Usha Shriram” Forays Into Mobile Handsets; Targets Rs. 720 Cr. Sales In 2016

“Usha Shriram”, among the most trusted Consumer Durable brand with a Pan India presence has announced its ambitious plan to venture into the fast growing Mobile Handsets with an exclusive range of GSM, CDMA Feature and Smart Phones.

Being one of the strong players in consumer goods industry, “Usha Shriram” clearly understands the needs of today’s customers. To maintain its distinct identity and unbeatable USP even in this new domain, the company has devised one of its own kind expansion strategy. In order to unveil the mobile devices designed exclusively on the basis of the exact requirements of the customers, the company has studied the requirements of the consumers in Tier 2 & 3 cities before entering these markets.

Initially “Usha Shriram” plans to launch 6 feature phones and 4 Smart Phones with a frequency of adding 3-4 new models every month. The company is known for developing innovative products and it has its own in-house design center headed by NID designers/engineers.

“Usha Shriram” is well-recognized in the country for its quality, commitment and excellent After Sales Support and services across all channels, which will enable sales of Rs. 720 Cr. in the first year of its business in this new segment.

Continuing with its commitment of providing exceptional services, the company has planned to provide outstanding After Sales Services through a chain of 500 exclusive service centers initially with a plan of increasing them as per the growing requirement of the future.

Speaking at the launch of the company’s new Mobile Handset vertical, Mr. Satnam Sandhu, Sr. Vice President said, “With a lot of research in the mobile technology we could finalize our latest range of intelligent handsets which are studded with such revolutionary features that will take users closer to a world where all things will be seamlessly connected.”

“We are confident of our customer loyalty, channel strategy, customer support and are planning to achieve 2-5% of the market share in 2016. Our past experience in this business will be an added advantage,” he added.