Vdopia has tied up with International Cricket Council to garner advertisers for the official ICC website during the ongoing ICC Champions Trophy 2013.
The official ICC site features updates and news on the international cricket arena which includes news, fixtures, team information, rankings, exclusive videos, a live match centre, photos and various other fan engagement activations and tools.
“Champions Trophy is a Key event for advertisers who wants to be associated with Cricket. We have liked the content plan of ICC along with the 360° marketing approach that they have on the event. Vdopia’s sales team in 13 GEO’s would try and leverage on this content and ensure that the brands are associated with the website,” says Shivam Srivastava, Director, Business Development- APAC, Vdopia
“The Champions Trophy website will be the official and most up-to-date online resource for fans to consume event data, news, analysis and statistics. The new website also offers fans a host of new and exclusive content like near-live short form match clips, behind the scene videos, photos and other digital activations,” says Campbell Jamieson, General Manager- Commercial, ICC.
Source-ThinkDigit
