An exclusive interview with IT.Voice,Mr. Rajesh Goenka,Director, Sales and Marketing “RP Tech India” reveals his strategies for business in India .
Nisha Harshwal:-What are your company action plans for this year in terms of offering products and solutions for digital empowerment?
Mr. Rajesh Goenka:-The year 2018 went pretty well for RP tech India in terms of growth and expansion. We will continue to focus on strengthening our product portfolio and market reach. We believe in both organic and inorganic growth and we are always open to implementing experimental marketing strategies to achieve our business goals. While maintaining our 25 per cent CAGR, we will continue to develop new business verticals and tap unexplored markets. We are also developing an Enterprise vertical along with the retail and mobile business to offer the most comprehensive and holistic solutions portfolio to end users.
Nisha Harshwal:-What is the USP of “RP tech India” products in a crowded market?
Mr. Rajesh Goenka:- “RP tech India” is known in the industry for its value-added service support. We work with the leading IT and Mobility brands and make their products available to the masses at affordable prices. Our vast network of 50 branches and 50 service centers spread across 750+ cities and towns, makes sure that we offer customers the best services. This is the biggest value-add that sets us apart in the competition.
Nisha Harshwal:-How do assure your customer best service support?
Mr. Rajesh Goenka:- We have a service support division called “RP tech Care Center” located in all 50 locations, which is dedicated to addressing all the service related issues of customers. We have also developed a mobile app, where customers can track the status of their service request and reach out for speedy actions. We make sure that customers get all the required assistance in their service and warranty related issues in a stipulated time frame.
Nisha Harshwal:-What are the marketing activities that were undertaken to build the brand?
Mr. Rajesh Goenka:-“RP tech India” is known in the industry for its innovative branding and marketing campaigns. We recently unveiled our new corporate identity which is fresh, vibrant and indicates our growth aspiration. With an objective to bring the modern technology at the doorsteps of Indian consumers, we also organized a 40 cities technology show “Touching Everyone’s Life (TEL) 2018. Through TEL will reached out to 5000+ end users across pan India. Apart from expansion, we give a lot of emphasis on training and education of partners for their continuous growth. I think with these kind of efforts we have abled to achieve the No# 1 position in the industry.
Nisha Harshwal:-What will be the major product you will be launching in the year 2019? Which will be the key target verticals?
Mr. Rajesh Goenka:-We are betting big on our Enterprise business vertical and are currently engaged in a couple of strategic projects. At the same time, we are developing a separate channel for the Lifestyle product category. We are also bringing new vendors on board and will make a public announcement very soon.
Nisha Harshwal:-How did the year 2018 pan out for your company?
Mr. Rajesh Goenka:-The FY 2018 had been more consistent in terms of business as compared to the last two years, where demonetization and GST brought a lot of interruptions in the business. However, the dollar price rise had been the major challenge for the business and we are optimistic that this issue would be resolved soon. Apart from this, the business had been smooth, consistent and growing at “RP tech India”.
