“In an exclusive interview with ITVoice, Mr. V. K. Bhandari (Chairman & Managing Director) Supertron Electronics Pvt Ltd., reveals his strategies for business in India…„
Megha:- What are your growth strategies for this year?
Mr. V. K. Bhandari:- We would be growing both in organic & inorganic space for this year. As of now we are very much on track barring November which impacted due to demonetization but we are optimistic that things would settle down & possibly we meet our growth plans this financial year.
Megha:- What is the major collaboration, the company has?
Mr. V. K. Bhandari:- We are associated with world class brands to name a few Dell, Seagate, Samsung, LG, etc. Apart from that we have recently signed up with Logitech & Binatone. We are in the process of adding more brands which would complement our product offering to partners. Also looking at our business association and passion DELL has appointed us as Exclusive Distributor for their Consumer range of Notebooks in the region of Gujarat .
Megha:- What are the new marketing strategies?
Mr. V. K. Bhandari:- We are focusing B, C & D class cities & strengthening our presence there, looking at the growth opportunity.We are associated with channel events to promote products & stay engaged with partner through our product offering, scheme & BTL activities basis local market needs.
Megha:- What are the company policies?
Mr. V. K. Bhandari:- We are a Channel friendly process driven Organisation so all our policy guidelines are keeping in mind the channel and vendor comfort .
