We have positioned ourselves as a flexible manufacturer – Mr. Nitin P Butani, VP- Zeeva Electronics

In an exclusive interview with ITVoice, Mr. Nitin P Butani, VP- Zeeva Electronics, reveals his strategies forbusiness in India..

ITVoice:- Describe something about the company Zeeva.

Mr.Nitin.P.Butani :- Established in 1986; Zeeva is a privately held flexible consumer electronics manufacturer headquartered in Hong Kong. With 29 years of experience in the CE industry; we service a broad clientele network spread across North America, South America, Europe, South Africa & India.

Zeeva Electronics Pvt Ltd is the India division of Zeeva International Limited and will be working towards becoming a leading provider of Zeeva branded consumer electronics within the Indian consumer market.

ITVoice:- How do you differentiate your products in a competitive market?

Mr.Nitin.P.Butani :- We have positioned ourselves as a flexible manufacturer. Our ranges of products are vast and cover a broad age group from 3 – 40 yrs. Our products are designed with affordability in mind whilst still keeping an emphasis on cosmetic appeal and quality expectations that come with today’s generation.

Product design and performance are two of the key stand-out factors for Zeeva products. Over the years, our global retail partners have recognized Zeeva as a strong consumer electronics manufacturer and have appreciated our products and given us full support.

ITVoice:- What is Zeeva’s road map for coming financial year?

Mr.Nitin.P.Butani:- We have been engaged in the Indian market for approximately five years; and we have had domestic operations for two of those five years. A majority of those two years was spent testing response on our products and understanding the market dynamics and expectations of Indian consumers. The past six months were spent putting together a strong leadership team on the ground as we plan to roll out a number of our key product offerings under our brand verticals.

We are an aggressive & growth oriented organization and we plan to make our presence felt across the market in 2015. Our emphasis is on channel partner expansion and developing unique consumer connect initiatives across our brand verticals.

ITVoice:- How do you keep your business focused? Any suggestions for entrepreneurs who are experiencing in challenging times?

Mr.Nitin.P.Butani :- We focus on our core competencies and strive to become the best at those key areas. I would suggest other entrepreneurs to always do the same.

ITVoice:- What are the most important factors in building successful business relationships according to you?

Mr.Nitin.P.Butani :- Transparency & Trust are critical components. Today; all my business partners around the world know that I will stand behind any Zeeva product 100% and they can trust that I will honor my promises.

ITVoice:- What all products you have in your portfolio? What are all your targeted segments?

Mr.Nitin.P.Butani :- We have a large product portfolio that is funneled to market through our brand verticals. Our core product portfolio consists of personal audio accessories (earphones, headphones, and speakers), power accessories (mobile batteries, power banks, car & wall chargers, charging cables), device protection (phone casings, tablet casings). We are looking forward to becoming a core player in this dynamic & exciting market!