Vikas Gupta – What will be your growth strategy in India for this financial year?
Nacheeket – We will be more focused on expansion of our Channel network by appointing regional distribution partners across the India and launching new product categories in India. It will give us the access to new markets and customers.
Vikas Gupta – What kind of verticals are you targeting for your products within India?
Nacheeket – For Cadyce IP cameras and structured cabling solutions we will be targeting Enterprises, BFSI sector, Education & Government sectors. About the USB & Apple Accessories, we are doing well in IT software and Automation industries because of the quality and the performance of the products.
Vikas Gupta – Please tell us about your channel strategies and service network.
Nacheeket –We offer various schemes and training programs for our channel partners. Cadyce is very strong in pre-sales & post sales support for our channel partners and customers. We offer Hands-on training for our channel partners to help them to understand the products and solution. Our Website is very useful. There are lots of features that our Channel partner can utilize like, online chat with Tech support, Installation Videos, Specs sheets, applications of the products. Not only this, Cadyce marketing material like eblast, banners, cadyce product catalogs, product images are also available on the website.
Vikas Gupta – Among all the devices innovations implemented by your company which is your all time favorite and why?
Nacheeket – Cadyce’s IP Camera model CA-IP400MP is my all time favorite product because its quality, features, products finishing and the price point. CA-IP400MP is an 2 Megapixel Pan/ tilt IP Camera which gives you resolution up to 1600×1200 pixels with 2-way audio and PoE . And the most important it is ONVIF support IP Camera.
Vikas Gupta – What are the initiatives taken to popularize Cadyce?
Nacheeket :- One of our primary motto is innovation. We are constantly adding new features and functionality to our products. It is our job to make sure that we offer our customers the products which complete their requirements in this technology driven market. We will be working closely with all the system integrators across the country in addition to channel partners. Our focus is on A and B-class cities across India, We are very much eager to develop relationship with maximum channel partners across the country.
Vikas Gupta – What kind of strategy have you planned to position Cadyce product successfully in the market?
Nacheeket – Our Strategy is very simple we aim to provide low cost, high quality products for technically minded people. Being an international brand, we will never compromise on quality of the products, our brand Cadyce stands on the three pillars of Product Excellence, Innovation & Passion. We aim to provide low cost, high quality products for technically minded people. Our products have international certifications such as CE, FCC and RoHS and UL
Vikas Gupta – How many channel partners do you have in India and how do you profile your partners?
Nacheeket :- We have more that 1000 Channel partners across the India, Cadyce believes in long term relationship and takes a full active role in the meaning of “Partnership.” The confidence has shown in Cadyce products and services by the channel partners marks as a major achievement so far.
