World Backup Day 31st March: Empowering Data Resilience with Smarter Backup Strategies – IT Voice | IT in Depth

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World Backup Day 31st March: Empowering Data Resilience with Smarter Backup Strategies

Mr. Sanjay Agrawal, Head of Presales & CTO, India & SAARC, Hitachi Vantara, and Chair of SNIA.

Data is the currency of modern business, but when it’s compromised, the loss cuts deeper than just financial damage. A single ransomware attack can cost more than downtime, it erodes trust, disrupts operations, and jeopardises business resilience. The World Bank’s report “A Review of the Economic Costs of Cyber Incidents” cites an analysis projecting that ransomware damages could reach $265 billion annually by 2031 globally, with a 30% year-over-year growth.

This highlights the escalating threat posed by ransomware and the growing urgency for resilient data protection strategies. Smarter data management strategies are business critical. Enterprises must go beyond basic protection and embed data backup and recovery into the core of their IT framework. From system failures and cyberattacks to natural disasters and human errors, a well-defined backup strategy reduces risk of data loss, protects intellectual property, preserves customer trust and ensures long term stability.

Intelligent storage and automated backups ensure that data isn’t just stored, it’s positioned for fast, seamless recovery, preserving business continuity and operational strength even under pressure. This World Backup Day, don’t just store data, empower it. The real advantage lies in a robust backup strategy that transforms recovery into business continuity.

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