The social network for Cricket, CricHQ, was made available to Indian users on May 3. The app was accompanied by the beginning of a program known as Meet Your Heroes, which gives Indian cricket fans a chance to meet cricketers from various countries. The program is open to users who register on CricHQ to create their own profile.
In addition, CricHQ also has a partnership with Nokia (Microsoft), who have made the app available on Nokia X and Lumia platforms. The Meet Your Heroes program though is available to all fans registering on the social network, either on their website, the mobile site or the app.
The CricHQ social network not only allows fans to create their profiles and enjoy cricket related features, the social network also has cricketers present on it. This gives fans the unique opportunity to follow cricketers’ lives by adding them on the network. According to Simon Baker, CEO, CricHQ, “Up until now, it (CricHQ) has mostly been for the administrators, but now with the social media stuff, there’s more for the fans.”
Baker also said that the company has forged relationships with the ICC and many other cricketing governing bodies from over a 100 countries in order to ensure premium service. The company is taking it slow in India owing to the huge fan base and Baker says that they are in no rush to become the hottest property in India right now and is here for a long time.
