X now allows users to choose whether to embed the video element alone or the entire post as usual.
This new feature provides users with flexibility, allowing them to embed just the video, which could be useful for presenting X-originated videos on third-party websites or adding context to blog posts without the full X framing.
However, this option might reduce brand exposure for X. Twitter had a similar feature in the past with its “embedded video widget,” but it phased out this option as the platform evolved.
The recent introduction of this feature by X provides users with more choices for using X-originated content and focusing specifically on video elements.
It’s worth noting that the ‘Tweet’ reference still appears in the feature despite X’s rebranding efforts to move away from tweet and bird terminology.
