Are you done with your fight for Xiaomi Mi 3 every Tuesday on Flipkart? We hope you are now more enthusiastic about the new products coming in from Xiaomi.
The fever of Xiaomi Mi 3 is over now. No more flash sales is in the pipeline for this device as Xiaomi has shifted their focus to their new smartphone, Redmi 1S. On 2 September the flash sale for Redmi 1S will begin and registrations have already started for the same. Now there is some more buzz in the air. Apart from Redmi 1S, Xiaomi has some bigger plans this Diwali in India. The Chinese handset manufacturer is planning to launch its flagship Mi 4 during this festive season.
Flash sales for Redmi 1S will continue for the next few weeks only and a postponement has been announced on the sales of Mi 3 for an indefinite time period now. While talking to Time of India’s tech team Xiaomi India’s GM Manu Jain said now the main focus of the company are Redmi 1S and Redmi Note, at least for the time being. The market situation will be experimental for few weeks and then they will reconsider selling Mi 3 once again. Jain also said about the upcoming launch plans of the company, “The next few things that we will be launching are Mi 4, our flagship product; Mi pad, which is a tablet and Mi Band, a health band. Mi 4 will come to India towards the end of the year, post-Diwali in all likelihood.”
Xiaomi has also reportedly established 35 service centres in India in cities like Delhi and Bangalore. Jain also revealed that Xiaomi’s target has never been the numbers, rather they focus more on the right inputs. When asked about the experience zone in India Jain said, “We plan to have a Mi Home in Bangalore within four to six months. Mi Homes are there in China. The experience zones have a huge area. We convert it into a Mi store. Products are displayed with a huge amount of accessories and this also acts as a service centre. A small lounge or cafeteria is attached where people can enjoy themselves.”
Xiaomi is also thinking about expanding their sales figures by exploring new channels other than Flipkart. As Jain said, “We might start selling through our own website Mi.com. We will continue to sell through Flipkart. No timeline has been set so far. Setting up e-commerce operations from scratch takes time in India. In many countries, like in Singapore, we sell through Mi.com.” Jain also clarified who are their target audience for the smartphones, “Our target audience is the youth and the tech savvy. We believe that this population will grow, will be the dominant and people will buy online. Our products are comparable to any other Rs 30,000-40,000 device available in the market.”
