YuppTV Launches Premium Entertainment Channel &TV In Partnership With Zee Network

YuppTV, the world’s largest Over-The-Top (OTT) provider for South Asian content, has announced its partnership with &TV. YuppTV’s partnership with the channel will allow its users to catch a diverse and dynamic mix of relatable fiction, high voltage non-fiction, marquee events and blockbuster movies in Hindi from &TV through its platform.

&TV is the flagship Hindi GEC of the ‘&’ bouquet of channels from Zee Entertainment Enterprises Limited (ZEEL), a global media and entertainment company. With the association confirmed, &TV’s delightful blend of programming across genres will now be available to YuppTV users across the globe.

Speaking on the partnership, Uday Reddy – Founder & CEO, YuppTV, said, “We are pleased to announce our association with leading TV conglomerate Zee Network to launch its premium entertainment channel &TV across the APAC region. &TV signifies a conjunction of aspirations and rootedness which is synonymous with the spirit of New Age India. Our partnership with the channel adds great value to our existing library and gives our users more entertainment options to choose from.”

Be it the fast paced crime-mystery thriller ‘Agent Raghav – Crime Branch’, the horror series ‘Darr Sabko Lagta Hai’ or the family comedy ‘BhabhiJi Ghar Par Hai!’, YuppTV users can access &TV’s offerings through the YuppTV website, www.yupptv.com, or on smart TVs, smart Blu-ray players, streaming media players, gaming consoles, smartphones and tablets through its app.