With an aim to delight the Middle East subscribers with 
premium content from all over the world and expanding the network to newer regions, YuppTV announced the launch of Premium Indian entertainment channels -COLORS and Rishtey for viewers in the Middle East.
Speaking on the launch Mr. Sachin Gokhale, Vice President- Business Head – Middle East & Africa and Head of Sales & Marketing, APAC at IndiaCast, said, “The launch of COLORS and Rishtey on YuppTV is another strong step in providing premium content to the Middle East viewers. Our partnership with YuppTV gives us an infinitely wider reach with the App being available on multiple internet supported devices in this region thereby enabling the viewers to watch their favorite programs at their own convenience. With this collaboration our commitment to deliver high quality entertainment to viewers in Middle East strengthens further”.
Mr. Uday Reddy, CEO of YuppTVsaid, “Keeping up with the high demand for Indian content in Middle East, we are pleased to bring popular channels, COLORS and Rishtey to television and internet consumers in this region. With the addition of these leading channels to our repertoire, we continue the trend of growth and expansion. This launch, we trust, will be the source of much pleasure to viewers and subscribers in the Middle East region.”
‘COLORS’ is Viacom18’s flagship brand in the Hindientertainment space in India. Showcasing content that varies from Reality, Drama, Events, Format Shows, Award Functions, Blockbuster Movies; COLORS has consistently been amongst the top rated channel since its inception. Some of the blockbuster hits globally include Bigg Boss, Khatron Ke Khiladi – Darr Ka Blockbuster Returns, Comedy Nights With Kapil, The Anupam Kher Show – Kucch Bhi Ho Sakta Hai, Udānn, Shastri Sisters, Sasural Simar Ka, Meri Aashiqui Tum Se Hi, Balika Vadhu – Kacchi Umar Ke Pakke Rishtey, Chakravartin Ashoka Samrat, Uttaran, Code Red, Swaragini and 24 amongst others. COLORS offers an entire spectrum of emotions to its viewers, termed as ‘Jazbaat Ke Rang’ which means ‘COLORS of Emotions’ and is loved by audiences not only in India but across the globe.
