“In an exclusive interview with ITVoice, Mr. Deepak Kabu (CEO, Ziox Mobiles), reveals his strategies for business in India…„
ITVoice:- What is your hold on Indian market?
Mr.Deepak Kabu:- Ziox Mobiles has been gaining significant market Share, on the back of an aggressive retail and go to market strategy. The brand has made rapid inroads into the smallest of neighborhood stores, not only increasing the dealer count but also establishing the stronger network.
The mobile phone market is expected to grow and the trend will continue. Currently our key focus remains the Tier 2 and Tier 3 Cities which is where we are gaining our stronger foothold too.We intend to occupy around 5% by FY17-18.
ITVoice:- How do you propose to compete with the leading mobile and tablet companies?
Mr.Deepak Kabu:- Ziox is relatively a young brand in the market. The market is extremely volatile and dynamic especially when it comes to the Mobile segment. Though Ziox is a new entrant we are walking ahead matching the steps with several leading players, holding the position making sure to provide the best to the consumers.
In order to compete with the existing players, Ziox has kept its offerings and after sales service as the key, it’s the quality of the productthat makes sure Ziox offers technological superior products at a price which is affordable for every age group. Apart from which, after Sales service does play one of the crucial role – Ziox strives to bring the best service to the consumers. We have established over 600+ service centers across India, as touch points exclusive to the needs of the consumers.
Lastly, keeping up with the trends Ziox has recently launched 4G smartphone at a very affordable price point tailored specific to our audience.
ITVoice:- What are your surge strategies?
Mr.Deepak Kabu:- There are 4 major factors which make Ziox a very strong and powerful brand in the market. Our key strength is ‘Quality’,technological superior products at very affordable prices without comprising on the quality at any cost. Next being Aggressive Marketing, Soon, we also have Celebrity association on the cards and by March we will be coming up with 360-degree campaign to reach out to engage with our TG.Service always remains our pillar of strength, our brand has around 600+ service centres across India to provide a comprehensive after sales service support to its customers. Ziox handsets also come with an assured 10 days’ service policy.
Last but not the least it’s the Distribution that lets us spread our reach at Pan India Level. We have worked hard to expand our offline distribution to cover width and breadth of the nation by appointing 500+ Distributors and sellers etc… the tally goes on and on. We are one of the fastest growing mobile phones brand in the country with a reach to 25000+ retail stores and counting. In terms of strategic partnerships, we have very recently tied up with several leading e-commerce partners.
ITVoice:- What are your marketing strategies?
Mr.Deepak Kabu:- We have planned several channel partners meets at Pan India level to help us determine the key aspects to focus and to strengthen our relations with them.
“To promote our products and penetrate further into the Indian markets we are offering lucrative & attractive Trade schemes on our products and to familiarize the customer with our efficient handsets we have laid out a strategic plan for BTL activities across Pan India.”