ZTE’s New AXON 7 Mini Combines World-Class Design With An Exhilarating Audio Experience

Latest device in flagship AXON series launches at IFA 2016

ZTE, a leading global consumer mobile device maker, today unveiled the latest addition to its flagship AXON series, the AXON 7 mini. The new device, which ZTE introduced during this year’s IFA trade show in Berlin, incorporates many of the award-winning features consumers’ value from the AXON 7, all within a 5.2-inch screen size.

Adam Zeng, CEO of ZTE Mobile Devices remarked, “Consumer around the world have gravitated to our AXON 7 device as it offers flagship level specs and experience at a price that is simply unbeatable. By extending the AXON 7 series with today’s launch of the AXON 7 mini we are giving consumers more options in device size, but with the same premium performance they seek in flagship devices.”

Unprecedented theatre-like sound quality, now pocket-sized
The AXON 7 mini delivers arguably the highest quality audio experience available in smartphones today thanks to a concerted collaboration led by ZTE with different audio associations, including professors at the prestigious Golden Ears Conservatory of Music. Achieving unparalleled audio perfection was paramount, and with the inclusion of a dedicated audio processor from sound chip specialists Asahi Kasei Microdevices (AKM) the AXON 7 mini offers unmatched Hi-Fi sound performance.

Say goodbye to portable speakers – the AXON 7 mini’s dual front-facing stereo speakers play crisp, clear sound, powerful enough on their own to play music at parties or entertain outdoors. The speaker performance combined with Dolby Atmos® sound gives users a movie theatre 7.1 surround sound-like experience no matter where they are.

World-class design based on automotive technologies
Developed to thrill even the most design-conscious consumer, ZTE’s latest device has the same great design as the AXON 7. Created in collaboration with Designworks, a BMW subsidiary, the AXON 7 mini’s G3 curvature design, inspired by racecars, perfectly mesh a 2.5D curved-edge glass touchscreen with an all-metal unibody. This smartphone offers consumers a stunning design, and more importantly, an unbelievable feel that comfortably fits in their hand, or pocket.

Additional key features
Incorporating a Qualcomm® Snapdragon™ 617 octa-core processor, 3GB RAM, 32GB ROM with dual-SIM/expandable MicroSD combination SIM tray and runs the latest Android 6.0 operating system the AXON 7 mini shows that power, performance and premium experience does not have to lack in a smaller form factor. With a 2705mAh battery, the AXON 7 mini can last an entire day of usage and with Qualcomm® Quick Charge™ technology; it can quickly recharge the battery from 0 to 50% in about 30 minutes. The smartphone also features a rear fingerprint sensor and is equipped with a 16-megapixel rear camera along with 8-megapixel front camera for high quality images.

The AXON 7 mini will be available in Russia, Germany, Spain, Poland, Japan, Australia, India, Saudi Arabia and USA. In markets outside the U.S., it will be available for sale starting on September 7th at a recommended retail price of € 299 UVP (incl. VAT).

ZTE at IFA
ZTE has a packed schedule of activity at IFA 2016. Daily entertainment, product demonstrations and much more will be taking place at ZTE’s stand (105) in Hall 25.

ZTE AXON 7 mini Specs: